Case Study: SXSW 2016

Increase mobile utility and event value with mobile wallet

Events are always a juggling act of logistics. But mobile wallet can help.

With mobile wallet, event planners can make not just event entry and registration a breeze, but help attendees get the most out of their overall experience with updates and ongoing communication, increasing attendee satisfaction and decreasing costs.

In 2016, the South by Southwest (better known as SXSW) team added mobile wallet to better execute its Guest Pass program, resulting in some impressive statistics about engagement and cost reductions.


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