Unlock Customer Context With Marketing Technology
A November 2017 Executive Overview for Forrester's Enterprise Marketing Technology Playbook
As touchpoints multiply and customer addressability increases, B2C marketers must use marketing technology to understand a customer's context at the time of interaction. Marketing technology that only supports campaign deployment is not adequate to effectively engage customers.
This Executive Overview of The Enterprise Marketing Technology Playbook will guide B2C Marketers as they mature from campaign-based to contextual marketing.
Download the Overview – we believe that you'll:
● Gain Forrester's top-line recommendations for building a sustainable competitive advantage through contextual interactions
● Learn the critical capabilities to consider in selecting enterprise marketing technology solutions
● Learn how to overcome challenges in using marketing technology strategically across the enterprise