Forrester Report: Consumers Are Connected; Your Company Isn't

The State Of Emerging Technology In Digital Experience

Customers are more connected than ever, yet businesses have been slow to adopt the same devices, platforms, and channels to meet consumers where they are. To help digital business strategy professionals benchmark their use of mobile and emerging technology against the technology that their customers and other firms use, Forrester surveyed 147 digital executives. In this report (published in August 2018) you’ll learn:

  • Which maturity level your brand falls into: “shrink and squeeze,” mobile-first or CX transformer - and how to get from one level to the next
  • The platforms and channels consumers and brands are adopting fastest
  • Forrester’s top recommendations for brands who want to connect with customers across devices and channels

Get the Report

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