The State Of Digital Banking, 2018: Complimentary Forrester Report

Landscape: The Digital Banking Strategy Playbook

Customers expect more — way more — from their banks than ever before. Whether they’re interacting with their bank in person, on mobile, or on a desktop, banks need to create better digital customer experiences and engagement strategies to meet customer expectations — and compete with mobile-first startups. But, according to this report, authored by Forrester analyst Aurelie L’Hostis, “While many banks have a digital strategy, few have embarked on a true digital business transformation.”

In this February 2018 Forrester report — available complimentary for a limited time — we believe you’ll get the insights and stats you need to help improve customer engagement and ROI for your digital engagement efforts, including:

  • The latest trends and technologies changing the face of customer engagement and loyalty in banking
  • Research that reveals what touchpoints customers are using the most (from smartphones to ATMs) 
  • A rundown of the strategies digital disruptors are using — from mobile point of sale to digital wallet and beyond — to deepen customer loyalty           

Get the Report

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