Getting a Grip on the Mobile Engagement Gap
PART OF OUR GOOD PUSH TO GREAT ENGAGEMENT SERIES
Every customer is rapidly becoming a mobile customer. Brands that realize the value of apps and approach mobile messaging strategically are moving ahead of the competition and reaping the rewards of greater engagement.
This chapter will help you understand why going from good push to great engagement is so critical, and where your app falls on the engagement continuum of low to high performance.
Marketing executives are three times more likely to lead strategic growth initiatives in 2016 than they were in 2012.
Mobile commerce will account for nearly 30 percent of all e-commerce sales by the end of 2015, up 39 percent year-over-year.
Benchmarks for notification opt-in and engagement rates to gauge and improve your efforts.