What separates mobile innovators from firms checking the mobile box? It’s simple: ongoing customer engagement. The first key is getting customers to opt-in to notifications. On average, they are 4X more engaged with apps and retained at double the rate of opt-out users. Urban Airship compiled the industry’s largest study of opt-in rates and trends to provide benchmarks across 15 different industries.
Join Stephanie Capretto, Urban Airship strategist and study author, to learn if you are ahead, behind or (shudder) simply average in this webinar that will address key questions:
• How do my engagement rates compare to peers?
• What’s the delta between average and top performers?
• Are notification opt-in rates remaining steady?
• What are the top 10 tips to improve opt-in rates?
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