How Push Notifications Impact Mobile App Retention Rates

A benchmark report correlating message frequency to user retention

Our latest benchmarks report study answers the question: how do push notifications impact app retention rates?

In a first of its kind study, we analyzed the 90-days after first app open for 63 million new app users, comparing retention rates of those who received push notifications with those who did not.

We uncovered surprising, and critical, insights as well as devised recommendations on how to keep users engaged and decrease user churn.

Download the benchmark report to learn:

  • The impact of messaging at different intervals in the app user lifecycle, including findings specific to four key industry verticals (Retail, Media, Sports & Leisure as well as Productivity & Utility)
  • Recommendations on when & what to message to increase new user retention rates
  • How Predictive Churn Analytics works to identify at-risk users, allowing brands to take action before they’re gone

Get the Report

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