[eBook] Building Your Mobile Strategy

How to Boost Mobile Engagement & Achieve Mobile Growth

Whether you’re looking to fine tune your strategy or just getting started, there’s always more to learn when it comes to improving customer engagement and growing your business with mobile.

In this 48-page eBook, our experts share best practices and insights from working with the top brands in the world to create and execute mobile engagement strategies that work. Download the eBook today to learn more about:

  • Optimizing mobile messaging for every stage of the app user lifecycle — from onboarding to conversion
  • Boosting your mobile conversions and campaign performance
  • Defining, meeting and beating your app KPIs

Preview: Table of Contents

  • Chapter 1: What is Mobile Engagement and Why Does It Matter?
  • Chapter 2: How and Where Mobile Engagement Happens
  • Chapter 3: The Mobile Opportunity: The Gap Between High and Low Performers
  • Chapter 4: Winning in Mobile: The New Rules for Today’s Marketers
  • Chapter 5: Understanding the Mobile Customer Journey:Thinking Outside the Funnel
  • Chapter 6: Getting it Right From the Start: Onboarding New App Users
  • Chapter 7: Focusing on Results: Tips for Building a Mobile Conversion Strategy
  • Chapter 8: Providing Ongoing Value: Retaining Mobile App Users
  • Chapter 9: Wake Up Call: Re-Engaging Dormant App Users
  • Chapter 10: Moving from Good to Great: A Self-Assessment Guide

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