Maximizing Mobile App Retention
Making Your App Users “Stick”
Seventy percent of all apps are launched only one time before being deleted — that’s nearly three of every four apps downloaded. However, there are some tried and true ways to ensure that your app is not tossed aside.
We’ve gathered some of our best practices and recommendations for retaining app users from our experience with thousands of apps and some of the world’s largest brands, including:
- Keep content interesting and varied across channels for your most loyal users
- Encourage users to authenticate with your app via their email or social profile to gain a cross-channel understanding of their behavior
- Include a preference center in your app where users can go at any time to tell you what they want
- Create a mobile wallet pass to expand your brand’s mobile surface area and offer easy utility