Mobile Engagement Benchmarks Series 2015

Report 2: Notification Response Rates

Our largest data study yet utilizes nearly 3,000 apps and 100 billion push notifications sent to more than 500 million users through all of 2014. To offer actionable benchmarks, apps were categorized by industry with findings categorized using the performance of apps in the 90th, 50th and 10th percentiles. The second report in our Mobile Engagement Benchmarks series examines push notification response rates.


How do my app’s mobile engagement rates compare to my industry peers?

What’s the delta between average and top performers?

How do notification response rates vary by mobile OS?

How effective are in-app messages?

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