Mobile Wallets: The Next Big Mobile Channel

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Featuring guest speaker Jordan McKee, Senior Analyst - Mobile Payments at 451 Research

Is the smartphone destined to replace your wallet? Apple Pay, Android Pay and Samsung Pay are battling it out for mobile payment supremacy, creating critical mass around mobile wallets. This will enable marketers to engage with consumers in whole new way, connecting acquisition, conversion and loyalty across all channels.

We shared the latest data and best practices on sustaining mobile engagement through digital wallets, and innovative use cases from B2C and B2B companies that go beyond mobile payment.

You'll learn:

About the mobile wallet opportunity

How to turn mobile wallets into an on-going mobile engagement channel

How to use mobile wallets to drive higher efficiencies

How brands can get started with mobile wallet, even without an app

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