[ Recorded webinar: The power of mobile apps to drive engagement and ROI | Airship

Recorded webinar: The power of mobile apps to drive engagement and ROI

Apps dominate mobile usage but 70% of new mobile app users abandon apps after about a month. Engaging, retaining and fostering loyalty among app users is the biggest challenge that brands face but those that get it right are able to maximize investments to increase the lifetime value of their product. Check out what some of the top minds in mobile have to say about the industry below before watching the webinar: