The Anatomy of a Mobile App User

Using the “who, why and what” of mobile app usage to build a better app strategy

Download to learn who is using your apps, why certain strategies will reach your audience and what apps get the most traffic throughout the day. You’ll also find out how to create a customer journey map to target your mobile users.

The Anatomy of the Mobile App User will set you free to hone relevant messaging to motivate users to come back for more.

People touch their phone up to 150 times a day

Up to 87% of mobile apps are deleted within six months

More than 80% of customers prefer mobile apps to traditional websites

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