The State of Mobile Marketer Tactics 2017
A May 2017 Forrester Research Report
With so many mobile tactics and technologies in today’s landscape, it can be overwhelming to choose which are best for engaging your consumers. Marketers often lack an understanding of how extensively their peers are adopting various tactics and therefore which ones are table stakes.
This May 2017 Forrester Research, Inc. report can help you benchmark your mobile toolkit against the mobile tactics and technologies your B2C marketer peers use and are planning to use in the next 12 months.
Download the report to learn:
- Data on which mobile technologies marketers are regularly using, currently piloting, planning to test, or not planning to use in the next 12 months
- How marketers are over-investing in tactics that “check the box” on mobile and under-investing in key mobile touchpoints
- Suggestions on prioritizing your tactics to align with customer needs
- Recommendations to power up customer intelligence to unlock mobile opportunities