Using Location-Targeted App Messaging for an Enhanced Onsite Experience

US Open Case Study

Think location-based marketing is still in its infancy? Think again.

At the US Open, the United States Tennis Association used location-based messaging (including beacons!) to enhance the on-site attendee experience.

By using current location (within a geofence), push notifications and an in-app message center, USTA was able to drive last-minute ticket sales — with nearly a third of all recipients clicking the “Buy Tickets Now” button within the app’s message center.

Location-based messaging is also a great way to differentiate your event experience for those on-site versus at-home.

Download the case study today to learn more about the results of USTA’s location-rich mobile messaging experience.

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