Vendor Landscape: Mobile Analytics Vendors You Should Know
Aug. 2016 Forrester Research, Inc. Report
Reality: most companies struggle with their mobile strategy, and look to analytics to help identify what works. For analytics to truly drive impactful change, however, a combination of technology partners and internal best practices are necessary.
This Forrester Research, Inc. report offers an overview of the technology vendor landscape across a broad variety of mobile analytics solutions.
Download the report to learn about:
● Forrester’s IDEA framework and how analytics plays a role
● How analytics are essential to drive successful mobile engagement
● What the “mobile analytics” category represents in terms of technologies
● Example vendors and comments/trends based on mobile analytics categories