What Consumers Really Want from Mobile Wallet

The Growing Opportunity for Brands

Recorded webinar from September 7, 2016

Did you know that more than half of consumers have used a mobile wallet pass? Millennials are at the top of the list, yes, but Generation X and higher-income mobile users are not far behind.

Join us to review the results of a June 2016 survey on The State of Mobile Wallet Marketing to learn about how 2,000 consumers in the U.S. and U.K. want mobile wallet passes for a variety of uses.

Attendees will come away with:

  • A clear understanding of current mobile wallet consumer use and where they’d like more
  • Specific coupon and loyalty program opportunities
  • How brands can quickly and easily implement these solutions and test additional channels to drive mobile engagement

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