What is Mobile Engagement and Why Does it Matter?

From Good Push to Great Engagement: Chapter 1

Learn what qualifies as mobile engagement, and hear some of our most important take-aways for putting it to use for your brand’s app. This chapter, the first in a series of guides, includes the latest statistics on customer behaviors plus the impact of mobile marketing, success stories from mobile innovators and best practices for communicating with your customers via push notifications and other engagement channels.

Key learnings:

  • People check their phones 150 times per day.
  • More than 80 percent of customers prefer mobile apps to traditional websites.
  • Nearly half of digital shoppers at the top 10 retailers are now “mobile-only”.

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