Urban Airship Blog
In-App Messaging: The Forgotten Mobile Messaging Channel
Stephanie Capretto, 27 May 2016

According to our latest benchmarks, roughly 55% of app users say "thanks, but no thanks" to app push notifications. It is imperative to be able to communicate to your app users because they are often your most valuable customers. So how can you engage them elsewhere? How about in the app? While push notifications are one of the most ubiquitous forms of mobile messaging, they are not the only way to reach your mobile audience. Consider In-App Notifications Subtle in-app notifications are served...

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Everything You Missed at Confab Central 2016
Andrea Burton, 24 May 2016

Timing, context, delivery methods and aligning content with your brand's tone and voice are all essential to creating good content and engaging your audience. Hear our senior product designer's key takeaways from Confab Central 2016.

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Mobile Engagement Embraces Google Analytics
Greg Weinger and Michael Richardson, 20 May 2016

Ever wish two of your best friends were closer? It would make life so much easier … for you.  That’s what we’re aiming for with two key new integrations. Many of our customers love Google Analytics. It’s the de facto standard tool for web analytics, and, increasingly, companies are adopting it for app analytics too. It’s outstanding for aggregate user reporting and insights, it’s a comfortable tool that requires little retraining and it’s always...

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Google I/O 2016: Our 7 Biggest Takeaways
Danny Ackerman, 19 May 2016

It’s that time of year again. Developers get their hands on the latest mobile platform capabilities and clued-in consumers get a glimpse of what’s to come. Hear our biggest takeaways from Google I/O 2016.

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AccuWeather Uses Tailored Push Notifications to Drive Mobile Engagement
Urban Airship, 18 May 2016

Every day, more than 1 billion people worldwide look to AccuWeather for forecasts to help plan their lives. But is having an app important for a weather service? The answer is a resounding “yes” — in fact, it’s a main driver for AccuWeather’s overall traffic, with 5x more traffic via mobile platforms vs. website directly. The Client As the world’s leading weather forecast service, AccuWeather brings cutting-edge climate information directly to users’...

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