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Mobile Marketing’s Easy Button is Finally Ready to Push

I have a great deal of empathy for fellow CMOs. We hold the dubious distinction of having one of the only roles whose average tenure has been compared to the gestation period of an elephant — 22 months. Gross on so many levels. In the last decade, the collective “we” managed to double that longevity, and I believe that digital played a key role. Digital made it possible (not necessarily easy) to more directly attribute marketing efforts to measurable business outcomes. Of course,…

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The Dirty Little Secret of Mobile Relevance? Content. Get Our Template for Building a Mobile Messaging Plan
Alyssa Meritt, 25 Jul 2016

Getting the right message to the right person, at the right place, at the right time requires someone to actually write content. You can’t just send out broadcast notifications, or repurpose old email campaigns and still be relevant. Mobile messaging includes a whole toolset of ways to communicate: push notifications, interactive notifications, message center and in-app messages. We’ve created a mobile messaging template spreadsheet to help you get started.

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Summer Reading: What Airshippers Are Reading For Business and Pleasure
Urban Airship, 22 Jul 2016

Summer is a great time to catch up on all that reading you wish you could be doing the rest of the year. Over the next few months, we’ll be highlighting team members from across Urban Airship, showcasing how they stay up-to-date on our rapidly changing industry and keep up role-specific professional development, as well as what they read for fun. Not everyone is going to admit their deep love of [insert embarrassing guilty pleasure here] unfortunately, but take a look — you may discover…

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Lollapalooza Uses Push Notifications for Event Safety, Festival Giveaways
Urban Airship, 21 Jul 2016

Lollapalooza brings together the most popular artists in alternative rock, heavy metal, punk rock, hip hop and EDM bands as well as visual artists, dance and comedy performances and craft booths. And like all festivals, the Lollapalooza team wanted to attendees to have fun, while also being safe. To celebrate this year’s festival (taking place July 28 - 31), we thought we’d take a look at how they’ve stayed connected with fans and attendees via mobile in the past. The…

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Summer Hack Week 2016: Airshippers Tackle Big Problems in Mobile Engagement
Adam Lowry, 20 Jul 2016

Twice a year at Urban Airship we participate in one of my favorite traditions: Hack Week. During the week-long event, participants — mostly from our Dev and Engineering teams — identify a need, create a project, pick their own teams and work together to build something amazing. It’s a great way to take a step back from our normal priorities and focus on optimizing and dreaming up what’s next. We’ve had some incredible projects come out of Hack Weeks over the years, many of which have…

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Four Mobile App Marketing Tips From The Kardashians  
Alyssa Meritt, 19 Jul 2016

Really? The Kardashians? Yes. Their brand empire extends to your phone! Mobile offers another channel for stars to engage with fans, and to make money. Since its June 2014 launch, the mobile gaming app, Kim Kardashian: Hollywood has been downloaded 42 million times, and brought in more than $100M, making it an app store hit. Following on this success, Kim, Khloe, Kylie, Kendall and Kourtney each launched their own mobile apps in September 2015. The subscription-based apps offer…

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2012 London Olympics Delivers an Unforgettable Experience with Location Targeted Push Notifications
Urban Airship, 18 Jul 2016

At the world’s most visible event, attracting thousands of athletes, millions of fans and dozens of venues, it’s important to manage the crowds to ensure attendees have an experience they will cherish forever. We helped the 2012 London Olympics fulfill that goal by powering geolocation-based push notifications for their app that delivered unique mementos to commemorate the event, resulting in an unforgettable experience for fans.

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