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Summer Reading: What Airshippers Are Reading for Business and Pleasure - Jeff Baldwin

Summer is a great time to catch up on all that reading you wish you could be doing the rest of the year. Over the next few months, we’ll be highlighting team members from across Urban Airship, showcasing how they stay up-to-date on our rapidly changing industry and keep up role-specific professional development, as well as what they read for fun. Not everyone is going to admit their deep love of [insert embarrassing guilty pleasure here] unfortunately, but take a look — you may discover…

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3 Mobile Engagement Tactics to Better Connect with Students
Melissa Manser, 24 Aug 2016

Gearing up for the 2017 School Year Ready or not, school either has or is about to begin. And if you are a university or academic organization, communicating with students is a critical part of setting them up for success. The key? Use their phones. Mobile apps are a surefire way to communicate with this ever-so-mobile audience given the ever-present nature of their phones. Let’s explore five use cases educators and administrators can employ to ensure a greater degree of mobile…

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Upcoming Webinar: The New Urban Airship Engage Composer
Urban Airship, 22 Aug 2016

Yes, we’re kinda tooting our own horn. We’ve already shared how the new Message Composer for Urban Airship Engage is here — and how excited we are. Supporting more than 40,000 apps and sending nearly a billion messages a day produces a mountain of detailed metrics and customer feedback on how we can improve. We took those insights to heart and created the best version of Urban Airship Engage yet. But don’t just take our word for it. Join us this week to learn how we’ve updated the…

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Summer Reading: What Airshippers Are Reading for Business and Pleasure - Suk Kim
Urban Airship, 19 Aug 2016

Summer is a great time to catch up on all that reading you wish you could be doing the rest of the year. Over the next few months, we’ll be highlighting team members from across Urban Airship, showcasing how they stay up-to-date on our rapidly changing industry and keep up role-specific professional development, as well as what they read for fun. Not everyone is going to admit their deep love of [insert embarrassing guilty pleasure here] unfortunately, but take a look — you may discover…

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Mobile App Marketing How To Series: Adding Sound to Push Notifications
Gatlin Hebert, 17 Aug 2016

In our seven years (and counting!), we've worked with tens of thousands of apps and, as part of those experiences, we've seen successes as well as failures in the app arena. Our Customer Success team was created with the express purpose of working with customers to help guide their mobile marketing strategies toward that success bit. Our team shares the information we’ve gathered about best practices to help clients save them time and experience stronger outcomes. Over the next few…

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Webinar Recap: Boost Email Engagement with Real-Time Marketing Insights
Melissa Manser, 16 Aug 2016

Last week, we hosted a webinar with Urban Airship Connect partner Customer.io discussing how marketers can use real-time mobile analytics and insight to better inform their marketing strategy and boost email engagement rates. By now it’s no surprise that data rules everything around us. And rightly so. Data allows companies big and small to make more informed business decisions, leading to stronger relationship marketing via a more personalized customer experience. Make Relationship…

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Summer Reading: What Airshippers Are Reading for Business and Pleasure - Mike Bedney
Urban Airship, 12 Aug 2016

Summer is a great time to catch up on all that reading you wish you could be doing the rest of the year. Over the next few months, we’ll be highlighting team members from across Urban Airship, showcasing how they stay up-to-date on our rapidly changing industry and keep up role-specific professional development, as well as what they read for fun. Not everyone is going to admit their deep love of [insert embarrassing guilty pleasure here] unfortunately, but take a look — you may discover…

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Mobile Marketing Automation: Flex Time for Your Messages
Greg Weinger, 11 Aug 2016

What’s the best time of day to send your message? This is a question customers frequently ask us, and we know it causes marketers anxiety. Like most things in mobile, the short answer is “it’s complicated,” but a lot depends on whether you’re using marketing automation or sending a campaign. Automation Time For automation, you need a tool that gives you flexibility and careful control over when to send a response. How you use it depends on the specifics of your use case. For…

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