Urban Airship Blog
Announcing Urban Airship’s Parse Importer Tool
Mike Herrick, 5 Feb 2016

Today we are pleased  to announce the release of Urban Airship's Parse Importer Tool. As we noted last week, Parse is in the process of winding down. The Parse team has been very helpful in answering our questions and validating our assumptions, enabling a team of Airshippers to build this tool this week. Now that it’s live, we have a more streamlined process to help you seamlessly transition from Parse Push to Urban Airship Engage. With today’s release of our importer...

Read More »

Design, Optimize and Analyze for Conversion
Melissa Manser, 4 Feb 2016

Conversion for a brand can mean a variety of different things, depending on your industry, business goals and audience. However, every brand relies on conversion to fuel their business — so how can marketers help optimize their strategy and be rewarded by their customers?

Read More »

Winning in Mobile: a Presidential Playbook
Alyssa Meritt, 3 Feb 2016

In 2016, we expect to see candidate apps using increasingly personal messaging to rally supporters. Ted Cruz and Ben Carson have official campaign apps and there a number of supporter-led apps for Bernie Sanders. We expect to see more campaign-led candidate apps as the election continues. While the goals of reaching supporters, educating them on issues, and mobilizing constituents to action remain the same, big data and new mobile messaging tools will allow political campaigns richer access to detailed constituent behaviors, location, and real time responses. Here’s how the candidates might use these tools.

Read More »

Migrating Your Devices to Urban Airship from Another Push Provider
Mike Herrick, 2 Feb 2016

With Parse announcing that they are winding down, we know many developers are working through migration plans, including selecting a new push notifications provider. Last week we let you know how Urban Airship is here to help make the transition as seamless as possible for developers to get up-and-running with Urban Airship push notifications.

Read More »

Creating a Winning Welcome Campaign
Phil West, 28 Jan 2016

When brands use a welcome series, they can get users engaged early and often in your app so they become loyal users. Your initial campaign to engage your app users and turn them into loyal users is the most critical campaign you will run. We share a few tips.

Read More »

New Android and Apple Initiatives to Drive Consumer Adoption of Mobile Wallets
Judy Chan, 27 Jan 2016

Mobile wallets are quickly gaining attention and traction as a new way to connect with consumers on their mobile devices. A Business Insider article highlights recent announcements by Android Pay and Apple Pay that will help speed things along. Check out Android’s new experiment that uses incentives to help drive mobile wallet adoption and condition users to think about their digital wallet first in their everyday lives.

Read More »

Links we love
Customer Success Team, 26 Jan 2016

Our support team, technical account managers and implementation engineers joined together to share the resources we repeatedly point clients to, as well as documentation we wish our clients knew about. Here’s what we typically share

Read More »

Load More