6 Must-Do Mobile Strategies for Q4 2016 Holiday Campaigns
We know mobile messaging is tough. The ramifications of the wrong message can be high, and making sure you’re providing utility to your recipients can be challenging. What you feel is important enough to share may not be important in your user’s eyes. And with the ever-present fear of app deletion at play, you want to get it right.
As human beings, we’re naturally wired to try and find the best outcome. With mobile, irrelevant messages can be the difference between someone keeping or uninstalling your app; notifications must provide value to drive conversion. Our goal is to help you identify what content conveys that value best. Urban Airship has offered the ability to test two different versions — a classic A/B test — of a notification for quite some time. But we've heard that you want more so, today, we're unveiling A/B/n testing.
Marketers can benefit from mobile wallet as a net new mobile marketing channel, or to complement their existing app strategy. Your most loyal customers might have your app, but what about all of your other customers who like your brand that don’t have your app? That’s where mobile wallets come in. Here are six ways retailers can implement mobile wallet today
We exhibited and spoke at Berlin’s CityCube for Apps World Germany this week, one of Europe’s key tech events. A gathering of attendees across the mobile ecosystem, Apps World brings mobile innovators, developers and entrepreneurs together for insightful discussions and debates on the latest in mobile technology. We’ve pulled together some key trends for those who couldn’t attend.
Earth Day, originally aimed at motivating people to act to help protect our environment, has shifted from a series of events to raise awareness to a day — a whole week, really — dedicated to discussing ways we can lessen our impact on the planet and take action. We carry that sentiment into our product offerings as well. Urban Airship Wallet, for example, is a prime opportunity to lessen the need for printed loyalty cards, tickets, gift cards, coupons and more. In addition to helping the environment, using mobile wallets creates a big payoff for both brands and consumers.
Many companies in the consideration stage of growing direct mobile relationships with customers might start by assessing if the expense compared against the benefit. Calculating a proposed return on investment (ROI) before committing to a new expense can be challenging, but good news! We worked with Forrester Consulting to help with the task.
This post started off just focused on our mobile wallet solution, Urban Airship Wallet, but it quickly became evident that there was something equally important I wanted to talk about — the importance of choosing the right mobile partner for the digital agency community, my area of focus at Urban Airship.
Just a few weeks ago we wrote about the yin and yang of technology to describe the noisy, hype-filled way new innovations take root, capturing mindshare before commercial viability and adoption. This week, we're offering you the latest view into the tactics marketers and digital business professionals are actually using or actively planning to pilot, bringing a dose of on-the-ground, in-the-trenches, state-of-today reality to the conversation.
It’s one thing to speak to your audience. It’s quite another to see them interact and engage with you at a deeper level. When your mobile app uses interactive notifications — push notifications with interactive buttons — your customers have multiple response options, giving your campaigns greater opportunities to connect.