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Summer Reading: What Airshippers Are Reading For Business and Pleasure

Summer is a great time to catch up on all that reading you wish you could be doing the rest of the year. Over the next few months, we’ll be highlighting team members from across Urban Airship, showcasing how they stay up-to-date on our rapidly changing industry and keep up role-specific professional development, as well as what they read for fun. Not everyone is going to admit their deep love of [insert embarrassing guilty pleasure here] unfortunately, but take a look — you may discover…

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Four Mobile App Marketing Tips From The Kardashians  
Alyssa Meritt, 19 Jul 2016

Really? The Kardashians? Yes. Their brand empire extends to your phone! Mobile offers another channel for stars to engage with fans, and to make money. Since its June 2014 launch, the mobile gaming app, Kim Kardashian: Hollywood has been downloaded 42 million times, and brought in more than $100M, making it an app store hit. Following on this success, Kim, Khloe, Kylie, Kendall and Kourtney each launched their own mobile apps in September 2015. The subscription-based apps offer…

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2012 London Olympics Delivers an Unforgettable Experience with Location Targeted Push Notifications
Urban Airship, 18 Jul 2016

At the world’s most visible event, attracting thousands of athletes, millions of fans and dozens of venues, it’s important to manage the crowds to ensure attendees have an experience they will cherish forever. We helped the 2012 London Olympics fulfill that goal by powering geolocation-based push notifications for their app that delivered unique mementos to commemorate the event, resulting in an unforgettable experience for fans.

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Summer Reading: What Airshippers Are Reading For Business and Pleasure
Urban Airship, 15 Jul 2016

Summer is a great time to catch up on all that reading you wish you could be doing the rest of the year. Over the next few months, we’ll be highlighting team members from across Urban Airship, showcasing how they stay up-to-date on our rapidly changing industry and keep up role-specific professional development, as well as what they read for fun. Not everyone is going to admit their deep love of [insert embarrassing guilty pleasure here] unfortunately, but take a look — you may discover…

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Push Notifications & Beacons for B2E Event App Help Bosch Engage Employees
Urban Airship, 14 Jul 2016

Not all apps are consumer-facing. The rise of smartphone use within organizations has led to a growth in employee-specific apps as well. Bosch, the world’s leading supplier of automotive components (among other things), created an app specific to an employee sales training event using push notifications and beacon technology to keep employees informed and engaged. And the results are pretty impressive. The Client A division of the company, Bosch Automotive Aftermarket North America,…

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