Announcing Urban Airship’s Parse Importer Tool
Conversion for a brand can mean a variety of different things, depending on your industry, business goals and audience. However, every brand relies on conversion to fuel their business — so how can marketers help optimize their strategy and be rewarded by their customers?
In 2016, we expect to see candidate apps using increasingly personal messaging to rally supporters. Ted Cruz and Ben Carson have official campaign apps and there a number of supporter-led apps for Bernie Sanders. We expect to see more campaign-led candidate apps as the election continues. While the goals of reaching supporters, educating them on issues, and mobilizing constituents to action remain the same, big data and new mobile messaging tools will allow political campaigns richer access to detailed constituent behaviors, location, and real time responses. Here’s how the candidates might use these tools.
With Parse announcing that they are winding down, we know many developers are working through migration plans, including selecting a new push notifications provider. Last week we let you know how Urban Airship is here to help make the transition as seamless as possible for developers to get up-and-running with Urban Airship push notifications.
Following are some of the top observations and trends to help guide your path forward in the months to come.
For alternatives to Parse push notifications, we want you to know that Urban Airship is here to help you make as seamless a transition as possible.
When brands use a welcome series, they can get users engaged early and often in your app so they become loyal users. Your initial campaign to engage your app users and turn them into loyal users is the most critical campaign you will run. We share a few tips.
Mobile wallets are quickly gaining attention and traction as a new way to connect with consumers on their mobile devices. A Business Insider article highlights recent announcements by Android Pay and Apple Pay that will help speed things along. Check out Android’s new experiment that uses incentives to help drive mobile wallet adoption and condition users to think about their digital wallet first in their everyday lives.
Our support team, technical account managers and implementation engineers joined together to share the resources we repeatedly point clients to, as well as documentation we wish our clients knew about. Here’s what we typically share
Apple Pay, Android Pay and Samsung Pay are changing how we interact with our phone by implementing mobile wallets with features that go beyond simply storing credit card information. We are now able to store, save, and share coupons, boarding passes, loyalty coupons, gift cards or membership cards, and rewards. The possibilities are endless.