Urban Airship Blog
A Match Made in Heaven: Getting Users to Love Your App
Melissa Manser, 11 Feb 2016

Valentine’s Day is around the corner and it’s got us thinking about how apps can make lasting connections with their users. There’s a wealth of general tactics and strategies to be learned from different industries or verticals that can used to drive closer mobile engagement, including dating apps. So why do dating apps captivate and engage their users so well? Just good mobile app strategy? That, and simply put, many of the top apps follow key tenets of a successful relationship — listen and learn, keep things fresh and respect each other.

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Up Your Gym Membership Game With Mobile Wallets
Alyssa Meritt, 10 Feb 2016

Innovative Uses for Mobile Wallet, Series 2 of 5 When you sign up for a gym membership, it's almost guaranteed that you'll receive a member card. That’s one more card you have to carry around or remember to take with you when you go for your workout. Why not offer an eco-friendly, cost saving, easy to use mobile wallet option instead? For some of us, remembering and or getting motivated to go to the gym is a challenge in itself. And your gym wallet pass can help with that too...

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Mobile Wallet: Disrupting a 17th Century Way of Doing Business
Jonathan Rueda, 9 Feb 2016

At Urban Airship, our commitment to our customers is one of the most important tenets we hold. This translates to our approach in working with our customers — ensuring that they get the best expertise, advice, and use of our technology set. With our mobile wallet solution, we practice this very same philosophy, both externally with our customers and in-house among ourselves.

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Embracing Millennials Through Eco-friendly Mobile Wallets
David Currie, 8 Feb 2016

Today in mobile, brands need to consider how to thoughtfully connect with an audience that now rivals the baby boomer generation in purchasing power: Millennials. This generation wants experiences that are not only personalized, but also reflect their personal taste, style, values and beliefs. Brands can appeal to millennials by considering what is important to them, including to choose eco-friendly alternatives when possible. As we transition from paper to a fully digital world, it’s important for brands to embrace these changes and use technology to help define their brand images and more effectively connect with their customers.

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Announcing Urban Airship’s Parse Importer Tool
Mike Herrick, 5 Feb 2016

Today we are pleased  to announce the release of Urban Airship's Parse Importer Tool. As we noted last week, Parse is in the process of winding down. The Parse team has been very helpful in answering our questions and validating our assumptions, enabling a team of Airshippers to build this tool this week. Now that it’s live, we have a more streamlined process to help you seamlessly transition from Parse Push to Urban Airship Engage. With today’s release of our importer...

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Design, Optimize and Analyze for Conversion
Melissa Manser, 4 Feb 2016

Conversion for a brand can mean a variety of different things, depending on your industry, business goals and audience. However, every brand relies on conversion to fuel their business — so how can marketers help optimize their strategy and be rewarded by their customers?

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Winning in Mobile: a Presidential Playbook
Alyssa Meritt, 3 Feb 2016

In 2016, we expect to see candidate apps using increasingly personal messaging to rally supporters. Ted Cruz and Ben Carson have official campaign apps and there a number of supporter-led apps for Bernie Sanders. We expect to see more campaign-led candidate apps as the election continues. While the goals of reaching supporters, educating them on issues, and mobilizing constituents to action remain the same, big data and new mobile messaging tools will allow political campaigns richer access to detailed constituent behaviors, location, and real time responses. Here’s how the candidates might use these tools.

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Migrating Your Devices to Urban Airship from Another Push Provider
Mike Herrick, 2 Feb 2016

With Parse announcing that they are winding down, we know many developers are working through migration plans, including selecting a new push notifications provider. Last week we let you know how Urban Airship is here to help make the transition as seamless as possible for developers to get up-and-running with Urban Airship push notifications.

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