Apps to Download Before Your Big Trip (And Why to Keep Them Once You’re Back Home)
According to our latest benchmarks, roughly 55% of app users say "thanks, but no thanks" to app push notifications. It is imperative to be able to communicate to your app users because they are often your most valuable customers. So how can you engage them elsewhere? How about in the app? While push notifications are one of the most ubiquitous forms of mobile messaging, they are not the only way to reach your mobile audience. Consider In-App Notifications Subtle in-app notifications are served...
It’s the classic icebreaker: of three statements about in-app messaging, two are true and one is a lie. We’ll just tell you the lie up front.
Since powering the very first App Store app to use notifications, we’ve tried to illuminate the path from Good Push to Great Engagement. Use our best practices to get the best results from your push notifications.
Timing, context, delivery methods and aligning content with your brand's tone and voice are all essential to creating good content and engaging your audience. Hear our senior product designer's key takeaways from Confab Central 2016.
Trends, trends and more trends. As marketers, we live and die by them. Hear our reactions to the latest marketing trends, and our biggest takeaways from the Gartner Digital Marketing Conference.
Ever wish two of your best friends were closer? It would make life so much easier … for you. That’s what we’re aiming for with two key new integrations. Many of our customers love Google Analytics. It’s the de facto standard tool for web analytics, and, increasingly, companies are adopting it for app analytics too. It’s outstanding for aggregate user reporting and insights, it’s a comfortable tool that requires little retraining and it’s always...
It’s that time of year again. Developers get their hands on the latest mobile platform capabilities and clued-in consumers get a glimpse of what’s to come. Hear our biggest takeaways from Google I/O 2016.
Every day, more than 1 billion people worldwide look to AccuWeather for forecasts to help plan their lives. But is having an app important for a weather service? The answer is a resounding “yes” — in fact, it’s a main driver for AccuWeather’s overall traffic, with 5x more traffic via mobile platforms vs. website directly. The Client As the world’s leading weather forecast service, AccuWeather brings cutting-edge climate information directly to users’...
The rules of the game have changed for marketers. Learn how to use location, segmentation and other omni-channel information to strengthen your relationship with app users.