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Are you tracking the right app engagement metrics? Why every app needs a unique approach, and how DAU, WAU, MAU analytics fit into your mobile strategy.
Your mobile messaging strategy is only as good as its execution. Get 5 implementation essentials from our strategic consulting team.
Get strategies for boosting app user retention with users who downloaded your app during the holidays.
Not all businesses need a mobile app, but they all need a mobile marketing strategy. So what is a mobile marketing strategy? Find out & get started today.
If your last app store update consisted of two words, "bug fixes," you're missing a big opportunity to engage your app users. Get the scoop.
Make sure your app starts delivering value from day one. Learn how to make a successful app using these 10 fundamentals.
Our digital strategists share three questions to ask yourself when you're deciding on the frequency of your push notifications.
In Shakespeare’s Hamlet, wordy Polonius stated, “brevity is the soul of wit.” Paraphrasing for mobile, the essence of an engaging message lies in its concise wording and delivery. Or, brevity = wit. How many characters of a push notification actually appear? Our mobile team recently researched how push notifications render across a variety of Android and iOS handsets and display types. Messages cut off much sooner and more often than most people realize. While bytes impact the…
The Dirty Little Secret of Mobile Relevance? Content. Get Our Template for Building a Mobile Messaging Plan
Getting the right message to the right person, at the right place, at the right time requires someone to actually write content. You can’t just send out broadcast notifications, or repurpose old email campaigns and still be relevant. Mobile messaging includes a whole toolset of ways to communicate: push notifications, interactive notifications, message center and in-app messages. We’ve created a mobile messaging template spreadsheet to help you get started.
Really? The Kardashians? Yes. Their brand empire extends to your phone! Mobile offers another channel for stars to engage with fans, and to make money. Since its June 2014 launch, the mobile gaming app, Kim Kardashian: Hollywood has been downloaded 42 million times, and brought in more than $100M, making it an app store hit. Following on this success, Kim, Khloe, Kylie, Kendall and Kourtney each launched their own mobile apps in September 2015. The subscription-based apps offer…
Since Apple’s unveiling of iBeacons at WWDC 2013, major technology players have placed bets on beacons. But do they live up to their hype? We'll give our take and help you decide if beacons are right for your brand.
As part of a recent strategy session with a client, one of the marketers in the room sheepishly asked me, “What makes a good mobile app SDK?” Marketers shouldn’t be embarrassed to ask; as marketing’s evolution continues to grow reliant on various software and technologies, SDKs (software developer kits) and APIs (application programming interfaces) are becoming more relevant. First, SDK vs. API A clear understanding of what makes them “good” isn’t as easy as you’d think. Part of that…
It’s the classic icebreaker: of three statements about in-app messaging, two are true and one is a lie. We’ll just tell you the lie up front.
You've got the perfect mobile message and the right channel to send it through. But when's the best time to send it? 4 tips from our digital strategists.
We exhibited and spoke at Berlin’s CityCube for Apps World Germany this week, one of Europe’s key tech events. A gathering of attendees across the mobile ecosystem, Apps World brings mobile innovators, developers and entrepreneurs together for insightful discussions and debates on the latest in mobile technology. We’ve pulled together some key trends for those who couldn’t attend.
Many of the clients Urban Airship works with deploy iOS apps as their first foray into mobile because, in the U.S., it often seems as though everyone has an iPhone. While iOS may seem like the predominant platform in the U.S., Android subscribers actually make up 53% of the smartphone market. As of January 2016, Apple came in second at 43%. Given that framework, the distinct differences between Android and iOS and how each impacts mobile engagement are worth considering regardless of audience location.
Innovative Uses for Mobile Wallet, Series 2 of 5 When you sign up for a gym membership, it's almost guaranteed that you'll receive a member card. That’s one more card you have to carry around or remember to take with you when you go for your workout. Why not offer an eco-friendly, cost saving, easy to use mobile wallet option instead? For some of us, remembering and or getting motivated to go to the gym is a challenge in itself. And your gym wallet pass can help with that too —…
In 2016, we expect to see candidate apps using increasingly personal messaging to rally supporters. Ted Cruz and Ben Carson have official campaign apps and there a number of supporter-led apps for Bernie Sanders. We expect to see more campaign-led candidate apps as the election continues. While the goals of reaching supporters, educating them on issues, and mobilizing constituents to action remain the same, big data and new mobile messaging tools will allow political campaigns richer access to detailed constituent behaviors, location, and real time responses. Here’s how the candidates might use these tools.
With mobile, the power is in the hands of the consumer. We share three tips to help your brand get users to opt in.
Whether you have a full data team or can rely on your own intuitive insight, you can use data to make your messaging meet your customer’s mobile moment of need.
We strongly believe in aligning your messaging with user and brand goals. In this blog post, our head of Strategic Consulting explores how brands can optimize their mobile messaging plans for more effective engagement.
For some people, the New Year means resolutions. Here are four ideas that can help you be a better mobile marketer in 2016.
You don’t want to speak to a newbie the same way you communicate with a longtime customer.
Mobile strategies must extend beyond app acquisition or risk leaving 70 percent of users behind within 30 days after the download.
Define objectives for specific campaigns that can be quantified.
Wouldn’t you love it if users became addicted to your app?
As part of our best practices series, our digital strategists answer the questions most frequently asked by customers.