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Brent Hieggelke

Recently By Brent Hieggelke

How Retailers Can Get M.O.A.R. From Mobile
Brent Hieggelke, 30 Oct 2014

We’ve all heard the adages that 80% of your revenue comes from 20% of your customers or that it’s 5-10 times more expensive to acquire a new customer than to retain and sell to an existing one. One of my favorites is from Bain & Company, stating that increasing customer retention rates by 5% boosts profits by 25% to 95%. Despite these accepted truths, it always seems like the industry’s predominant focus is on acquisition and on reaching the biggest possible audience through…

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6 Mobile Innovations Retailers Have Time To Adopt For The Holidays
Brent Hieggelke, 28 Oct 2014

With the holiday season quickly approaching, retailers are putting the finishing touches on digital properties, from mobile websites to native apps, striving to cash in on mobile’s growing influence. As mentioned in my previous column, digital interactions will influence 50% of in-store sales by the end of 2014 – up from 36% in 2013 – with smartphone adoption accounting for the majority of that growth. The holiday season is when retailers make it or break it, accounting for…

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6 Mobile Innovations Retailers Have Time To Adopt For The Holidays
Brent Hieggelke, 10 Oct 2014

With the holiday season quickly approaching, retailers are putting the finishing touches on digital properties, from mobile websites to native apps, striving to cash in on mobile’s growing influence. As mentioned in my previous column, digital interactions will influence 50% of in-store sales by the end of 2014 – up from 36% in 2013 – with smartphone adoption accounting for the majority of that growth. The holiday season is when retailers make it or break it, accounting for…

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New Web Site, Brand Identity & Product Naming Convention, Same Airship
Brent Hieggelke, 7 Dec 2012

Three and a half years ago we launched Urban Airship at WWDC with a product that developers could sign up for and immediately use to more easily adopt Apple’s new push notification capabilities. Our first web site was little more than an informational sign-up form, featuring what is still a pretty awesome logo developed by our friend Jason Grlicky (@jasongrlicky) in just a few days: Today, Urban Airship powers push messaging across all major mobile operating systems, is experiencing…

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Good Push, Bad Push: There’s a Huge Difference
Brent Hieggelke, 15 Nov 2012

Last week we announced our second Good Push Index study that shows effective push messaging more than doubles app user retention rates and nearly quintuples engagement. Then we saw MMA Smartbrief share Mobile Marketer’s article with its own headline of “Even poorly executed push messaging works to retain users” and we cringed. That headline misses the point, big time. There’s no denying that push messaging helps overcome Appathy—where the majority of your users stop caring…

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Urban Airship on an Airship
Brent Hieggelke, 25 Jun 2012

This year at WWDC we wanted to celebrate our three years of history in helping tens of thousands of mobile apps and brands drive greater mobile engagement and revenues through our high performance push messaging services, in-app purchases and Newsstand Publisher. Turns out real airships have rather limited seating capacity, so three of our Airshippers joined a few handfuls of customers and Ride of Lifetime winners on an epic voyage across the Bay Area. Pictures are worth a thousand…

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Urban Airship Launches Good Push Educational Initiative
Brent Hieggelke, 31 May 2012

Last week we shared a series of animated films created by our friends at Wieden+Kennedy that showcase different use cases of Good Push. Today, we unveil The Pocket Guide to Good Push—a 70-page mini-booklet—to help you understand the best practices to serve mobile consumers with value-based messages that build stronger brand relationships over time. As the newest marketing communications channel, push notifications offer the opportunity to engage directly with consumers on arguably…

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Join Urban Airship for the Ride of a Lifetime at WWDC
Brent Hieggelke, 30 May 2012

You knew the day was coming. Our Airship at SXSW had wheels, but what we have planned for Apple’s World Wide Developers Conference (WWDC) is pure airborne bliss. In collaboration with Airship Ventures, you and a friend can end your WWDC 2012 week on a high note, joining Urban Airship on one of only two Zeppelin NTs operating in the world for a birds-eye view of sunrise over San Francisco. Check out all the details and requirements to ride, and enter to win. Nearly three years ago,…

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Urban Airship Tells Tales of Good Push
Brent Hieggelke, 21 May 2012

Steve Jobs laid out a vision for the iPhone that by many people’s accounts has arrived—we’d rather leave home without our wallet than our smartphone. We’ve become accustomed to an extreme degree of always-on connectedness. As a result, mobile has become the new face of engagement for brands and marketers, and push notifications are how they message directly to consumers’ home screens. With more than 1 million apps in the App Store and Google Play, the competition to be a go-to app on…

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Urban Airship Wins Best Mobile Marketing & Advertising Solution Award
Brent Hieggelke, 11 May 2012

This week in the Big Easy Urban Airship pulled off what was anything but—beating out stiff competition to win CTIA’s annual Emerging Technology Awards for the best Mobile Marketing & Advertising solution. Our display and award at CTIA’s E-Tech Showcase decked out in beads. Taking the top spot in a burgeoning category at one of the wireless industry’s biggest shows, was an incredible honor and speaks to the value that push notifications can drive for brands and app developers.…

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Mobile Leaders Chart the Course for Good Push on Urban Airship’s Mobile Roundtable
Brent Hieggelke, 24 Apr 2012

Last month mobile leaders and legends joined Urban Airship’s Mobile Roundtable to talk about the future of mobile. Two key themes really stood out so we put these videos together to share the conversation. Check out the teasers below or visit urbanairship.com/goodpush to view the feature films. Brands Going Mobile TEASER The Need For Good Push TEASER Catch the whole conversation at urbanairship.com/goodpush

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Arm Yourself with Proven Mobile Engagement Strategies at our San Francisco Seminar with Airbnb
Brent Hieggelke, 23 Apr 2012

Urban Airship is ready for one billion smartphone users – are you? Do you have a mobile marketing strategy in place to help meet business objectives and drive revenue? There are new rules for real-time mobile customer engagement that will help enhance users’ experiences with your brand and app and we are going to share them with you. Join us for a happy hour seminar at our San Francisco office on May 2 at 3:30 to discuss how you can win on the mobile battlefield. Special guest…

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Customer Spotlight: Future Publishing Crushes its Mobile Subscription and Revenue Goals
Brent Hieggelke, 12 Apr 2012

The Pew Research Center recently released a study that shows mobile news consumers, especially app users, are more engaged than their PC counterparts. They spend more time per session with news on mobile devices than they do on computers and read more articles per month. And in mobile, there is a move away from search as the universal content gateway, giving publishers an opportunity to grow direct relationships with consumers and capture more digital revenue. Future PLC, which…

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Customer Spotlight: CoffeeTable Delivers Shoppers to Their Favorite Retailers
Brent Hieggelke, 22 Mar 2012

Want to take a look into Apple’s new ‘Catalogs’ category but just don’t know where to begin? Now you can browse dozens of brands’ catalogs and buy what you want all from one app. CoffeeTable’s iPad app enables shoppers to browse their favorite catalogs, find great products and complete purchases without leaving the app. With leading retailer catalogs including Crate and Barrel, West Elm, Sears, Lands’ End, Alloy and many others, it is a simple one-stop shop for many great lifestyle…

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Flying High Under the Radar at SXSW Interactive
Brent Hieggelke, 15 Mar 2012

In the midst of an uncharacteristically cold and wet Austin, mobile legends and leaders came together at the W Austin under the shadow of the Airship, to discuss what’s right and what’s wrong with mobile today.   This was the Off-Broadway, unauthorized version of SXSW Interactive, where small group conversations covered topics and real-world examples that you would never hear on the stage in a room of 600+ people. Companies and brands that typically command respect were slayed for…

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Urban Airship Taking SXSW by Storm
Brent Hieggelke, 10 Mar 2012

It’s not often, at one of the biggest interactive festivals in the world, that one can expect to be picked from the crowd as the best or worst of anything…there’s a wide playing field. Yet, we’re happy to report from an unusually chilly and wet Austin, that the SoLoMo Redefined panel delivered by our own Scott Kveton, Google’s Chris Messina, ExactTarget’s Jeffrey Rohrs and Matt Galligan was one reporter’s session of the day. It’s an interesting read, sharing an unabashed…

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Unveiling Urban Airship’s SXSW Mobile Roundtable
Brent Hieggelke, 27 Feb 2012

The buzz around SXSW is reaching a fevered pitch and we’ve slowly released details about the Urban Airship Mobile Roundtable including a who's who list of mobile industry speakers. Since we plan to soon announce the lucky few of you confirmed to hitch a ride with us, we thought we’d let the cat out of the bag with a final artist rendering of our vessel.   While our ambitions and growth are sky-high, we’re still a down-to-earth startup, so we won’t be taking flight in an actual…

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Customer Spotlight: Onavo and Push Help Friends Save Friends Money
Brent Hieggelke, 14 Feb 2012

Perhaps you and your phone were roaming, or you downloaded a new data-hogging app and forgot to use WiFi, but if you’ve ever gone over your smartphone data plan limit it’s likely a pain you won’t soon forget. Our customer Onavo has gained a lot of attention and venture funding for its compression utility app for smartphones and tablets that puts users in control of their data plans by compressing data, tracking usage, and saving them money. However, the benefits delivered by the…

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