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Recently By Emily Buckman
3 steps to help you strike the right balance between driving brand value and customer value with your mobile marketing.
Is your app (almost) the worst app ever? Don't panic. Here's a 7-step plan for whipping a subpar app into shape - without losing your mind in the process.
5 mobile marketing mistakes that can slow brands down — and sometimes even derail them entirely — and how to avoid them.
Who wouldn’t want to be sat proudly in the top 10 most-downloaded apps in the Apple App Store or Google Play with the likes of Facebook, WhatsApp and Netflix? But what does the number of downloads of your app really tell you? It certainly indicates you’re doing a great job of marketing it, but unfortunately, it tells you little else. Don’t get me wrong, app downloads are a very important metric – the more customers that have your app, the more likely you are to build a deeper…