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Recently By Emily Buckman
Urban Airship's Emily Buckman shares four ways retailers can advance their voucher strategy, so that it engenders loyalty and, ultimately, proves a success.
Use our checklist to make sure you’re on track to connect with more customers — and drive more sales — on mobile this holiday season.
Check out our recap of the webinar “10 Ways to Win at Customer Engagement.” We shared ideas to help meet and even go beyond expectations to create win/win messaging strategies for your brand and your customers.
The festive period is the busiest shopping season of the year, retailers need to make sure they implement an effective engagement strategy that will deck the halls and make it jolly.
Is your app (almost) the worst app ever? Don't panic. Here's a 7-step plan for whipping a subpar app into shape - without losing your mind in the process.
3 steps to help you strike the right balance between driving brand value and customer value with your mobile marketing.
How Airlines Can Grow Brand Loyalty & Revenue By Creating Hyperpersonalized Customer Experiences On Mobile
Here's a playbook for a mobile-first marketing approach airlines can use to delight passengers, grow brand loyalty and boost revenue.
5 mobile marketing mistakes that can slow brands down — and sometimes even derail them entirely — and how to avoid them.
Who wouldn’t want to be sat proudly in the top 10 most-downloaded apps in the Apple App Store or Google Play with the likes of Facebook, WhatsApp and Netflix? But what does the number of downloads of your app really tell you? It certainly indicates you’re doing a great job of marketing it, but unfortunately, it tells you little else. Don’t get me wrong, app downloads are a very important metric – the more customers that have your app, the more likely you are to build a deeper…