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Recently By Erin Hintz
From cognitive conversations to omnichannel imperatives, our CMO shares the Urban Airship team's top highlights and takeaways from Mobile World Congress 2017.
Give your mobile messaging a longer shelf life — and create a better app user experience — with these 7 best practices for your app's message center.
Wrapping up our series on mobile growth: 10 mobile growth stats and 5 core principles for achieving mobile growth.
Here are some practical ways you can make sure your team is always looking for opportunities to pursue exponential - not just incremental - mobile growth.
Mobile business intelligence from your app is a goldmine for mobile growth. See which mobile analytics to track, and how to put your data to work for you.
How do you set the right mobile growth goals - and keep your team on track to meet and beat those goals? Here are three key elements of a successful approach.
Learn the essentials for shifting to a mobile growth mindset in this second post in our mobile growth series.
What is mobile growth, and what does it mean for your business? Get the big picture in this blog post, the first in our series on mobile growth.
Leveraging multiple mobile messaging channels makes the REI #OptOutside campaign even more engaging. See how.
Think mobile wallet is only about payment? Think again. There is tremendous consumer interest in a wide variety of wallet functionality that doesn't necessarily have to do with payments.
4 reasons to start offering your consumers coupons through mobile wallet today.
Learn how mobile wallet helps boost mobile loyalty, and get 5 ideas for how you can get started today.
I have a great deal of empathy for fellow CMOs. We hold the dubious distinction of having one of the only roles whose average tenure has been compared to the gestation period of an elephant — 22 months. Gross on so many levels. In the last decade, the collective “we” managed to double that longevity, and I believe that digital played a key role. Digital made it possible (not necessarily easy) to more directly attribute marketing efforts to measurable business outcomes. Of course,…
What is In-App Messaging? An in-app message is content that is seen when the user launches the app. The message can appear at the bottom or the top of the app’s screen for a set duration, or until the user interacts with the message. When a new in-app message is sent, it replaces the old message. Neiman Marcus uses in-app messaging to alert users to a new product [see top of app screen].] Benefits of In-App Messaging In-app messages reach your entire app audience and drive mobile…
5 in-app messaging best practices that drive action and engagement.
7 ways to drive mobile engagement - and a better customer experience - with in-app messaging.
Want to get better results from your push notifications? These three best practices will help.
Here are four essential advantages you can gain by implementing an in-app message center.
Mobile came into its own over the 2015 Thanksgiving/Cyber Monday weekend. For the very first time, the number of people shopping online surpassed the number venturing into traditional stores.
Marketers can benefit from mobile wallet as a net new mobile marketing channel, or to complement their existing app strategy. Your most loyal customers might have your app, but what about all of your other customers who like your brand that don’t have your app? That’s where mobile wallets come in. Here are six ways retailers can implement mobile wallet today
It’s one thing to speak to your audience. It’s quite another to see them interact and engage with you at a deeper level. When your mobile app uses interactive notifications — push notifications with interactive buttons — your customers have multiple response options, giving your campaigns greater opportunities to connect.