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Recently By Greg Weinger
See how in-app automation gives marketers & product owners the keys to drive app engagement, retention, feature adoption & revenue — no dev resources required.
Ever wished you could send personalized notifications to any channel or device in your marketing stack — from one centralized platform? Now you can. Learn how.
Sending rich push notifications? Learn the benefits of using a content delivery network to give your rich media the best chance of making it to your customers.
Learn how our new custom event triggers help you create automated push notifications that deliver personalized messages at the moment they matter most.
Use app marketing automation to send messages at the best time to reach customers. Learn more.
Our new UI for composing push notifications, in-app messaging and message center messages make your job easier and simpler. See for yourself.
Interactive notifications are a fantastic yet underused opportunity to drive engagement with your most devoted customers. Many marketers may not be familiar with all the potential use cases for them, or may not even feel like they’ve fully wrapped their heads around them and how they work yet. But it’s easier than you might think. Let Greg Weinger, director, product management at Urban Airship assuage your fears!
As part of our goal to make it even easier for developers to adopt Urban Airship Engage, we are pleased to announce support for another key app development framework: Appcelerator Titanium.
Many of you use Engage message composer — our flagship product — to message your mobile app audience. But, in the past year, we've released several new products (Wallet, Connect and Insight) to help you take advantage of the rapidly expanding opportunity mobile is presenting to many businesses. To make it easier to learn more about and use these tools, we're making some updates to the user interface over the next several weeks.
Frameworks can accelerate app development by reducing the amount of code necessary to build a mobile app. We're excited to announce our official support for two new mobile app development frameworks: Unity and Xamarin. Combined with official support for PhoneGap/Cordova, we now support three of the top frameworks in market.
In-App Messages reach a much wider audience than push notifications alone, with the most compelling, interactive, branded user experience on the market. Now when customers install our latest SDK, it just works right out-of-the-box. We have created a public Quick Start Guide and make full documentation available. Go forth and make great campaigns!
You may have heard about some of the well-publicized features in iOS 8, like Interactive Notifications and widgets, but there are lesser-known behavioral changes in the new OS that could have profound impacts on the end user’s experience.
September was another busy month at Urban Airship. We continued to develop and ship items on our long-term road map while also responding to the latest iOS feature announcements with a major release to our iOS SDK. Combined with API support for interactive notifications in iOS 8, the SDK 5 release for iOS 8 allows our customers to begin planning and deploying their interactive notification strategy today. UI support for these features is coming; watch this space for updates. We also…
We understand that not all notifications are created equal. Time-sensitive messages can become irrelevant or outdated quickly, often immediately, if they are not delivered right away. Urban Airship’s Expiration feature allows you to attach an expiration window to any message center offer. For example, you could set expiry for a Labor Day Weekend offer so that it is removed when the sale is over, helping you reduce clutter and keep your users’ content fresh and relevant. You might…
Building off of our early support for new interactive features in iOS 8 announced the beginning of July, we’re happy to let you know that our Amazon SDK is available today. Check out the release notes and download Urban Airship’s Amazon SDK. Developers gain complete functional parity for Urban Airship messaging to Amazon Fire phone and Kindle Fire tablets, enabling them to take advantage of the same targeting, composition, automation, delivery and API options that they enjoy for…
NOTE: this post also published on our company blog. We’re extremely excited about the new interactive features coming to iOS 8 as users will be able to take immediate action directly from notifications themselves, which reduces friction for bidirectional communication. Using simple buttons embedded in notifications users can immediately signal that they want more or less of certain types of messages, or initiate specific actions to happen within apps. Since Apple’s June…
Since WWDC announcements, we’ve been hard at work and are happy to announce we’ve already added support for new features in Apple Push Notification Service (APNS).
Last week we witnessed Amazon release an important new entry to the smartphone market, with Fire phone. Today, Urban Airship announced full native support for Amazon Device Messaging (ADM), becoming the first solution with complete functional parity for Amazon devices alongside the other primary mobile operating systems. Apps developed for Fire phone and Kindle Fire tablets can leverage highly targeted push messaging, rich in-app content and real-time mobile marketing automation to…
With the release of its new Fire Phone today, Amazon enters the global smartphone market in a development we think will be great for consumers and the industry. At Urban Airship we’ve been watching this development with excitement, and have every reason to believe this new smartphone is going to be highly successful and potentially disruptive. Amazon already has one of the best-selling tablets on the market. With its thriving mobile app ecosystem, robust web services, content…