Writer | Author Page

Jessica Poundstone

Director Content Strategy, Urban Airship

Jessica is Urban Airship’s senior content marketing manager, and the editor of the Urban Airship blog. Have a story idea? Want to contribute a post? Have a question you’d like our experts to address here? Get in touch anytime at jessica.poundstone@urbanairship.com.

LinkedIn

Recently By Jessica Poundstone

CX Transformers: More than Meets the Eye
Jessica Poundstone, 8 Oct 2018

See what it takes to deliver stellar CX — and the increased revenue and loyalty that comes with it — in this recap of the August 2018 Forrester report, “Consumers Are Connected; Your Company Isn’t.”

Read More »

Marketing Orchestration: 17 Questions Every Digital Marketer Should Ask
Jessica Poundstone, 9 Feb 2018

While marketing orchestration is not a new concept, it’s fast becoming essential. However, as we all know, it’s complicated. But there are ways through the maze. To help, we’ve put together a self-assessment and roadmap to help you determine where you’re at today and what you might need to do to create truly customer-centric interactions across your engagement channels.

Read More »