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Stephanie Capretto
Recently By Stephanie Capretto
Why Add an In-App Message Center to Your Retail App? Check Out These Read Rate Benchmarks
See how leading retail apps use an in-app message center - and get the stats you need to make the business case for adding your own message center today.
Mobile Messaging Personalization Defined
If your message causes your best customers’ phones to vibrate, it better be relevant. The Urban Airship Strategic Services group takes this to heart every time we partner with a brand. Hear how we go about developing the optimal mobile messaging strategy for our clients and their users.
In-App Messaging: The Forgotten Mobile Messaging Channel
jQuery(document).ready(function(){ jQuery('img[src*="user_image"]').hide(); }); According to our latest benchmarks, roughly 55% of app users say "thanks, but no thanks" to app push notifications. It is imperative to be able to communicate to your app users because they are often your most valuable customers. So how can you engage them elsewhere? How about in the app? While push notifications are one of the most ubiquitous forms of mobile messaging, they are not the only way to reach…
Motherhood & Mobile App Retention: True Personalization Wins
As we approach Mother's Day here in the U.S., I've been thinking about all of the tools I use as I prepare to become a momma. Not surprisingly, I downloaded several pregnancy and baby apps on my journey, and would love to share a few takeaways that could be applied to any app.
Congrats! You’ve Earned Free Popcorn
There are so many things about the moviegoing experience that people look forward to — the thrill of seeing a feature film on opening night, dipping into a fresh bag of popcorn, people-watching as you stand in line for a ticket... Well, maybe not that last one. And if you’ve ever bought a ticket in advance to avoid the lines, remembering to print it out or digging through your email account to find the order confirmation can be another frustrating ordeal. It’s even worse if you cannot find your ticket to print.
Five Mobile Marketing Trends to Watch
Following are some of the top observations and trends to help guide your path forward in the months to come.
Integrating Email with Mobile Messaging
The majority of the brands we partner with have existing email marketing programs and wonder how best to integrate those programs with mobile messaging. In many cases, the team that currently manages email marketing programs inherits the responsibility of owning mobile messaging. This is a topic that deserves attention, as customers interact with their favorite brands on both mediums, and brands should consider what makes each medium unique and appropriate for certain types of communications.
How can I personalize push?
Understanding intent is the key to capitalizing on message personalization that drives user action.
What should I do to re-engage inactive users?
Triggering a re-engagement campaign can help get users back into your app
How should I differentiate message center content from push content?
Your audience’s interaction with message center content will fuel your insights into what your customers care about.
Mobile Engagement Drives Happier Holidays for Retailers
Consumers are responding to push notifications more than ever. See our data study analyzing the stats from Cyber Week 2014.
When should I use push, an in-app message, or email?
As part of our best practices series, our digital strategists answer the questions most frequently asked by customers.
Canadian Anti-Spam Legislation & Push Notification Opt-in Best Practices
Canada's anti-spam legislation will set a new bar for push notification opt-ins moving forward. Learn why now is a great time to adopt best practices regardless of operating system or country.