Mobile Marketing: All Up and In It

This week VentureBeat’s MobileBeat event is being held in San Francisco bringing together some of mobile’s brightest minds to debate how user interface and experience is transforming every aspect of the mobile economy. Our CEO and co-founder, Scott Kveton, is hosting a fireside chat on “Mobile Messaging: How to Push It Real Good,” as well as participating in a panel on “Delighting the Developer: Designing Cloud Services that Work.”

Push notifications can make a huge difference to app usage and customer retention, and when combined with user preferences, in-app behaviors and location, marketers have a powerful set of tools for targeting consumers. The trick is knowing how and when to use these tools appropriately.

If you won’t be in San Francisco or at MobileBeat this week you can catch our CMO Brent Hieggelke live at 9am Pacific tomorrow delivering a MarketingProfs webinar on The New Rules of Success for Mobile App Engagement and Retention. Brent will be joined by co-presenter Trevor Westerlund from Atimi Software, who has helped launch many NHL team apps. In one hour you’ll walk away knowing the best practices and new technologies that bring together customer location, CRM, and customer-stated preference data to build relationships that translate into improved customer lifetime value.