#MobileStrat Chat: Location, Location, Location
Published on 13 Apr 2016
Our #MobileStrat Chat Periscope on Location-based Marketing last week was great!
If you weren't able to join, have no fear! We archived the presentation for you.
Location history’s impact on user response rates (increase by 4-5x)
The benefits of user-reported location
The (well-reasoned) fear of “advertazing” your users
Here's the deck from SlideShare so you can follow along:
Be sure to follow us on Periscope and @urbanairship on Twitter using the #MobileStrat hashtag to join more of our mobile marketing strategy chats. Tune in on May 5 at 10 a.m. PDT for our next #MobileStrat chat on optimizing your mobile message center for higher engagement and retention.