Retail Is Going Mobile – Drive Revenue with the Latest Mobile Commerce Innovations
Published on 5 Mar 2013
At Mobile Saturday at SXSW the world’s most widely used shopping app and the world’s largest retailer—shopkick and Walmart, respectively—will join speakers from BrandingBrand’s mobile commerce platform and Urban Airship’s new Digital Wallet group to discuss the latest innovations helping retailers gain advantage through mobile.
From mobile loyalty and reward solutions, including the advent of Apple Passbook, to app “Scan & Go” experimentation, this session’s speakers are at the forefront of mobile commerce innovation. In fact, in-store mode for apps popularized this year by Walmart have been found to drive five times more engagement than apps without this feature.
As retailers move from showrooming fears to actively engaging mobile consumers to win their business, a whole new set of best practices and consumer behaviors are coming onto the scene at a pace that promises to change shopping as we know it. Join us at SXSW to hear first-hand experiences and insights from these leading innovators and understand how they see brands’ apps, third-party apps, rewards, coupons and technology-enabled capabilities coming together to serve mobile shoppers and grow mobile-influenced sales.
Christopher Mason, co-founder and CEO, Branding Brand
Branding Brand has quickly evolved from an interactive firm into the largest and fastest-growing provider of mobile commerce sites and apps for the Internet Retailer Top 500.
Wendy Bergh, Senior Director of Mobile & Digital Strategy, Walmart
Wendy is responsible for setting the vision for Walmart’s mobile and digital entertainment strategies globally as well as driving cross-functional alignment and execution of these strategies.
Aaron Emigh, founder and CTO, shopkick
shopkick is the mobile rewards program for physical–world retail with partners including Target, Macy’s, American Eagle, Best Buy, Old Navy, Procter & Gamble, and many other major retailers and brands.
Joe Beninato, General Manager of Digital Wallet, Urban Airship
Joe is responsible for the strategy and execution of UA’s digital wallet initiatives, and was most recently the founder/CEO of Tello (acquired by Urban Airship) and Presto, a venture-backed startup in partnership with HP.