The 8 New Principles for Today’s Marketers
Published on 13 Oct 2015
The rules of the game have changed for marketers. Relying on old standards, such as paid advertising and “reach and frequency” was effective for many years, but you can’t engage with consumers in 2015 using tactics from 1965.
Our experiences as the industry leaders in mobile marketing have provided us with invaluable insights which we published in our latest whitepaper, “The 8 New Principles for Today’s Marketers.”
Mobile engagement makes it possible to market to your consumers in a way that is far more personal and far more powerful than anything that’s previously existed. Download the whitepaper to learn more.
Get the other chapters in our “From Good Push to Great Engagement” series:
- Chapter 1 - What is Mobile Engagement and Why Does it Matter?
- Chapter 2 - The Mobile Surface Area: A Landscape of Opportunity
- Chapter 3 - Getting A Grip On The Mobile Engagement Gap