In-App Messaging

On average, more than half of app users won’t opt-in to receiving push notifications. So what’s the best way to communicate with them? We suggest employing in-app messaging. Use in-app messages to send the same messages you’d send via push notification, but at a time that you know they’re engaged — while they’re in the app. Read our advice on how to use in-app messaging below. And if you’d like to learn more, check out our In-App Messages Explained page, or sign up today to start sending.

3 Mobile Engagement Tactics to Better Connect with Students
Melissa Manser, 24 Aug 2016

Gearing up for the 2017 School Year Ready or not, school either has or is about to begin. And if you are a university or academic organization, communicating with students is a critical part of setting them up for success. The key? Use their phones. Mobile apps are a surefire way to communicate with this ever-so-mobile audience given the ever-present nature of their phones. Let’s explore five use cases educators and administrators can employ to ensure a greater degree of mobile…

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Mobile Engagement Best Practices: Creating an In-App Message
Erin Hintz, 13 Jul 2016

What is In-App Messaging? An in-app message is content that is seen when the user launches the app. The message can appear at the bottom or the top of the app’s screen for a set duration, or until the user interacts with the message. When a new in-app message is sent, it replaces the old message. Neiman Marcus uses in-app messaging to alert users to a new product [see top of app screen].] Benefits of In-App Messaging In-app messages reach your entire app audience and drive mobile…

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Mobile App Marketing: Choosing the Right Channels
Urban Airship, 22 Jun 2016

Have you ever uninstalled an app from your phone because you were getting too many push notifications? Or wondered why your flight information is popping up as a text message, rather than in your mobile wallet? Bad messaging channel choices, that’s why. Mobile devices offer a huge number of different ways to connect with your users and customers. Each channel is best suited to convey different types of messages. It’s imperative to choose the right one for the message you want to…

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In-App Messaging: The Forgotten Mobile Messaging Channel
Stephanie Capretto, 27 May 2016

jQuery(document).ready(function(){ jQuery('img[src*="user_image"]').hide(); }); According to our latest benchmarks, roughly 55% of app users say "thanks, but no thanks" to app push notifications. It is imperative to be able to communicate to your app users because they are often your most valuable customers. So how can you engage them elsewhere? How about in the app? While push notifications are one of the most ubiquitous forms of mobile messaging, they are not the only way to reach…

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Why Every App Should Have a Message Center
Melissa Manser, 7 Mar 2016

In addition to push notifications, using message center to share content and new information should be a vital part of your app’s mobile engagement strategy. But if that hasn’t already convinced you to add one into your app, findings from our new benchmarks data report may do the trick.

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6 Reasons Why Mobile Messaging Is Not Like Email
Justin Dunham, 6 Jan 2016

While email can be good for longer, time-insensitive messages that go to large groups of people, mobile messaging is about timeliness, relevance, personalization and action. Here are some ways that you need to look at mobile messaging differently if you want to be successful with it.

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Retailers tune in to in-app messaging to turn on all app users
Urban Airship, 13 Nov 2015

Most retailers amp up their campaign efforts during the holidays, so brands who want to stand out above the rest must get creative with their holiday messaging. Forget holiday emails and direct mail catalogues — mobile apps, particularly message centers, are a great way to get noticed and engage with users throughout the holiday season and beyond.

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