Mobile wallets are the digital equivalent of all the everyday things included in a physical wallet: loyalty cards, coupons, special offers, business cards, tickets, credit cards and more. They’re a powerful mobile marketing channel, and one that consumers love to use. It’s easy to get started with mobile wallet, and we can help you use mobile wallet passes effectively to increase loyalty, reduce costs and more. Build an effective strategy with our advice below, and get started testing mobile wallets for free with Urban Airship Reach.
Mobile app marketing isn't easy, but these 12 “how-to” articles should help. See what we've pulled together for you.
Connect with your customers on mobile - with or without an app - by sending customized, trigger notifications about updates to a mobile wallet pass.
Our innovative mobile wallet campaign with POLITICO and DigitasLBI scores Mobile Marketing Magazine's "Most Effective Publisher Offering" award.
Looking for mobile wallet marketing campaign ideas you can get up and running quickly? Here are four you can get started on today.
Use these 3 stats from our survey to help you win at mobile wallet marketing in the U.K. Learn more.
Think mobile wallet is only about payment? Think again. There is tremendous consumer interest in a wide variety of wallet functionality that doesn't necessarily have to do with payments.
Fact: more than half of consumers have used a mobile wallet pass. It’s true; we recently surveyed 2,000 smartphone users and found 54% of them had used mobile wallets, including 30% in the past week. On the non-payment side, mobile wallets provide a huge opportunity brands can (and should!) take advantage of to reach new mobile audiences. How? Join us either September 7th or September 8th to review the results of our June 2016 survey on The State of Mobile Wallet Marketing. We’ll…
Time's runninng out: grab your free copy of the Forrester report “Disrupting Finance: Digital Wallets" today. This summer we blew the lid off the mobile wallet marketing opportunity. Unique use cases and dramatic results from POLITICO Europe and Sprint helped to expand people’s understanding of what’s possible with mobile wallets. In addition, a survey of 2,000 smartphone users found that adoption of non-payment mobile wallet capabilities is at a tipping point, ranging from loyalty…
Sprint recently teamed with Urban Airship to bring soccer fans an unforgettable experience via mobile wallet technology. As a major sponsor of the 2016 Copa América Centenario, Sprint helped celebrate fans’ passion for soccer in the tournament’s 100th year, which was held for the first time ever outside of South America in 10 locations across the United States. As part of the sponsorship, Sprint offered a sweepstakes with the chance to win daily prizes — the first ever sweepstakes of…
An innovative use of mobile wallet marketing surprised and delighted POLITICO EU readers following Brexit. Learn more.
I have a great deal of empathy for fellow CMOs. We hold the dubious distinction of having one of the only roles whose average tenure has been compared to the gestation period of an elephant — 22 months. Gross on so many levels. In the last decade, the collective “we” managed to double that longevity, and I believe that digital played a key role. Digital made it possible (not necessarily easy) to more directly attribute marketing efforts to measurable business outcomes. Of course,…
As a major sponsor of the 2016 Copa América Centenario, Sprint is helping to celebrate fans' passion for soccer in the tournament's 100th year, which is being held for the first time ever outside of South America in 10 locations across the United States. Sprint is helping fans stay connected to the games with a personalized mobile wallet pass powered by Urban Airship.
Marketers can benefit from mobile wallet as a net new mobile marketing channel, or to complement their existing app strategy. Your most loyal customers might have your app, but what about all of your other customers who like your brand that don’t have your app? That’s where mobile wallets come in. Here are six ways retailers can implement mobile wallet today
Earth Day, originally aimed at motivating people to act to help protect our environment, has shifted from a series of events to raise awareness to a day — a whole week, really — dedicated to discussing ways we can lessen our impact on the planet and take action. We carry that sentiment into our product offerings as well. Urban Airship Wallet, for example, is a prime opportunity to lessen the need for printed loyalty cards, tickets, gift cards, coupons and more. In addition to helping the environment, using mobile wallets creates a big payoff for both brands and consumers.
This post started off just focused on our mobile wallet solution, Urban Airship Wallet, but it quickly became evident that there was something equally important I wanted to talk about — the importance of choosing the right mobile partner for the digital agency community, my area of focus at Urban Airship.
Google recently announced that Android Pay will be launching in the UK in the next few months. While Android Pay launched in the U.S. last September, sporting a healthy registrant rate of 1.5 million users per month, this marks Google’s first wallet market in Europe and second outside of the U.S. With major banking, retail, transportation agencies and apps all set to support Android Pay, this could signal the beginning of massive adoption in the UK.
In recent years, the Do-It-Yourself (DIY) movement has really taken hold. According to Statista, the industry is expected to soar to $43 billion dollars globally by 2018. It’s no surprise that the wedding industry has also seen this phenomenon impact its business, with customers wanting to create their own online wedding announcements, RSVPs, landing pages, crowdfunded wedding registries and more.
Valentine’s Day may have come and gone, but it’s still fair to say “love is in the air” now that The New York Times’ popular Modern Love column has added a new audio experience with Modern Love: The Podcast. For those unfamiliar, the Modern Love column has published weekly reader-submitted essays that explore the joys and tribulations of love for 11 years and running. The podcast, produced in collaboration with WBR (Boston’s NPR News station), carries this sentiment over.
Retailers are scrambling to strengthen overall omni-channel marketing experiences to drive more sales online, mobile and in-store — wherever the customer is, however they choose to make a purchase. For a customer, today’s in-store pickup experience is still quite cumbersome — checking email to see if their order is ready for pickup, printing the order confirmation, having to physically bring that piece of paper to the store (not to mention the journey there). All of this can be streamlined by using mobile wallet.
Innovative Uses for Mobile Wallet, Series 2 of 5 When you sign up for a gym membership, it's almost guaranteed that you'll receive a member card. That’s one more card you have to carry around or remember to take with you when you go for your workout. Why not offer an eco-friendly, cost saving, easy to use mobile wallet option instead? For some of us, remembering and or getting motivated to go to the gym is a challenge in itself. And your gym wallet pass can help with that too —…
At Urban Airship, our commitment to our customers is one of the most important tenets we hold. This translates to our approach in working with our customers — ensuring that they get the best expertise, advice, and use of our technology set. With our mobile wallet solution, Urban Airship Reach, we practice this very same philosophy, both externally with our customers and in-house among ourselves.
Today in mobile, brands need to consider how to thoughtfully connect with an audience that now rivals the baby boomer generation in purchasing power: Millennials. This generation wants experiences that are not only personalized, but also reflect their personal taste, style, values and beliefs. Brands can appeal to millennials by considering what is important to them, including to choose eco-friendly alternatives when possible. As we transition from paper to a fully digital world, it’s important for brands to embrace these changes and use technology to help define their brand images and more effectively connect with their customers.
Mobile wallets are quickly gaining attention and traction as a new way to connect with consumers on their mobile devices. A Business Insider article highlights recent announcements by Android Pay and Apple Pay that will help speed things along. Check out Android’s new experiment that uses incentives to help drive mobile wallet adoption and condition users to think about their digital wallet first in their everyday lives.
Apple Pay, Android Pay and Samsung Pay are changing how we interact with our phone by implementing mobile wallets with features that go beyond simply storing credit card information. We are now able to store, save, and share coupons, boarding passes, loyalty coupons, gift cards or membership cards, and rewards. The possibilities are endless.
Face it. Not everyone wants your app. So what should your mobile marketing strategy look like? How are you going to reach your customers? How are you going to have that interactive engagement that all mobile marketers strive to achieve?
Although Thanksgiving has not yet arrived, as far as retail campaigns go, we are now firmly entrenched in the holiday season. But it’s still not too late to utilize mobile wallets as an innovative and easy way to engage with your customers during the holiday shopping season.
Demand for mobile wallet capabilities beyond just payments is here and now, and it’s poised for tremendous growth. Part two of our "The State of Mobile Wallet" series.
It’s been a transformational year for mobile payments and mobile wallets. We’ve not only seen consumers pay for items and services via mobile devices, but we’ve seen a shift in behavior as consumers turn to their phones for all things shopping related. We discuss the state of mobile wallets and the opportunity it provides Marketers. Part 1 of our 2 part series.
With the holiday season rapidly approaching, retailers need a way to connect with customers to stay top of mind and get them in the door. You can easily reach your current and prospective customers via mobile — even if your brand doesn’t have a dedicated app or the engineering resources to modify an existing one by using the mobile wallet.