Push notifications are a powerful mobile messaging tactic for improving customer acquisition, activation and retention. For app publishers, push notifications are a way to speak directly to a user. In fact, click-through rates for push notifications can be twice as high as email.
Read on for our thoughts about mobile messaging strategy, whether push notifications are right for your use case and how to use them effectively. If you’d like to learn more, check out our Push Notifications Explained page, or sign up today to start sending.
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In our seven years (and counting!), we've worked with tens of thousands of apps and, as part of those experiences, we've seen successes as well as failures in the app arena. Our Customer Success team was created with the express purpose of working with customers to help guide their mobile marketing strategies toward that success bit. Our team shares the information we’ve gathered about best practices to help clients save them time and experience stronger outcomes. Over the next few…
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window.location.href = 'https://www.urbanairship.com/blog/alternatives-to-parse-push-notifications-faqs'; Today we are pleased to announce the release of Urban Airship's Parse Importer Tool. As we noted last week, Parse is in the process of winding down. The Parse team has been very helpful in answering our questions and validating our assumptions, enabling a team of Airshippers to build this tool this week. Now that it’s live, we have a more streamlined process to help you…
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