Push notifications are a powerful mobile messaging tactic for improving customer acquisition, activation and retention. For app publishers, push notifications are a way to speak directly to a user. In fact, click-through rates for push notifications can be twice as high as email. Read on for our thoughts about mobile messaging strategy, whether push notifications are right for your use case and how to use them effectively. If you’d like to learn more, check out our Push Notifications Explained page, or sign up today to start sending.
Our latest benchmarks on push notifications influence on customer churn & app retention rates. Get the scoop, and start improving your KPIs today.
Web push notifications create value and utility for you and your customers. Get ideas and best practices for creating web push that gets results.
Mobile app marketing isn't easy, but these 12 “how-to” articles should help. See what we've pulled together for you.
From redefining loyalty programs to leveraging customer data, 5 digital agency execs share the top mobile trends they're focused on for 2017.
At our latest live event in London, retailers gathered to talk about lessons learned from the 2016 holiday season. Get the top 3 takeaways.
Looking to prevent shopping cart abandonment? Learn how to send push notifications that can help decrease cart abandonment.
You have questions on setting up custom events in your mobile app to create even more amazing mobile messaging? We have answers. Read on.
Connect with your customers on mobile - with or without an app - by sending customized, trigger notifications about updates to a mobile wallet pass.
Delight users and increase mobile engagement with updatable push notifications in iOS 10: a use case to inspire ideas for creating a better user experience.
Want to make sure your mobile notifications earn customer trust and get results? Here are 5 ways to make sure they do.
See how we scaled to 2.5 billion mobile notifications during the U.S. election. (Yes, that's billion. With a b.)
Our Cyber Week data shows new mobile marketing and mobile growth trends for retail brands. Get up to speed on the latest stats and strategies.
How effective is your mobile notifications strategy? How do you know? Learn which KPIs to track and more from Brad Gagne, VP analytics, POSSIBLE Mobile.
Publishers Can Now Create and Send Apple News App Push Notifications Using Urban Airship’s Engage Composer
Urban Airship is proud to be the first to offer third-party support for Apple News app push notifications. Learn more.
Improve mobile conversions and mobile engagement by A/B testing your push notification marketing messages in this how-to guide.
Leveraging multiple mobile messaging channels makes the REI #OptOutside campaign even more engaging. See how.
You have mobile notification questions; our experts have answers. We're bringing the two together at our upcoming webinar. Register today.
Increase the opt-in rate for your mobile app user base with these two tactics. Learn more.
Users who opt-in to push notifications are 4x more engaged with apps — and have 2x the retention rate. Get our 7 essential resources for earning an opt-in.
Explore the possibilities of combining rich notifications and interactive buttons to create an even more personalized, engaging mobile experience.
Learn how our new custom event triggers help you create automated push notifications that deliver personalized messages at the moment they matter most.
Learn how to use a "soft ask" along with automated event triggers and in-app messages to get your mobile users to opt-in to your push notifications.
Push notifications with pictures have 56% higher direct open rate than those without. Leverage the power of pictures with rich notifications.
Gearing up for the 2017 School Year Ready or not, school either has or is about to begin. And if you are a university or academic organization, communicating with students is a critical part of setting them up for success. The key? Use their phones. Mobile apps are a surefire way to communicate with this ever-so-mobile audience given the ever-present nature of their phones. Let’s explore five use cases educators and administrators can employ to ensure a greater degree of mobile…
In our seven years (and counting!), we've worked with tens of thousands of apps and, as part of those experiences, we've seen successes as well as failures in the app arena. Our Customer Success team was created with the express purpose of working with customers to help guide their mobile marketing strategies toward that success bit. Our team shares the information we’ve gathered about best practices to help clients save them time and experience stronger outcomes. Over the next few…
What’s the best time of day to send your message? This is a question customers frequently ask us, and we know it causes marketers anxiety. Like most things in mobile, the short answer is “it’s complicated,” but a lot depends on whether you’re using marketing automation or sending a campaign. Automation Time For automation, you need a tool that gives you flexibility and careful control over when to send a response. How you use it depends on the specifics of your use case. For…
Our research shows that 70% of users abandon an app within 30 days of app install. The good news? That statistic can be cut in half when users opt-in to push notifications and can be messaged. An onboarding campaign or welcome message is a vital tool in your toolbox to increase retention and long-term user engagement. It also helps apps make a great first impression. An app welcome message can: Educate users on what they will get by using your app Illustrate easy steps to…
Our new UI for composing push notifications, in-app messaging and message center messages make your job easier and simpler. See for yourself.
At the world’s most visible event, attracting thousands of athletes, millions of fans and dozens of venues, it’s important to manage the crowds to ensure attendees have an experience they will cherish forever. We helped the 2012 London Olympics fulfill that goal by powering geolocation-based push notifications for their app that delivered unique mementos to commemorate the event, resulting in an unforgettable experience for fans.
Have you ever uninstalled an app from your phone because you were getting too many push notifications? Or wondered why your flight information is popping up as a text message, rather than in your mobile wallet? Bad messaging channel choices, that’s why. Mobile devices offer a huge number of different ways to connect with your users and customers. Each channel is best suited to convey different types of messages. It’s imperative to choose the right one for the message you want to…
Interactive notifications are a fantastic yet underused opportunity to drive engagement with your most devoted customers. Many marketers may not be familiar with all the potential use cases for them, or may not even feel like they’ve fully wrapped their heads around them and how they work yet. But it’s easier than you might think. Let Greg Weinger, director, product management at Urban Airship assuage your fears!
Want to get better results from your push notifications? These three best practices will help.
Every day, more than 1 billion people worldwide look to AccuWeather for forecasts to help plan their lives. But is having an app important for a weather service? The answer is a resounding “yes” — in fact, it’s a main driver for AccuWeather’s overall traffic, with 5x more traffic via mobile platforms vs. website directly. The Client As the world’s leading weather forecast service, AccuWeather brings cutting-edge climate information directly to users’ screens — both on its website and…
A 300% increase in redemption after a single notification. A 16x increase in web traffic. These statistics are a marketer’s dream, right? Redbox actually achieved them through their work with Urban Airship.
When a mobile notification is sent really matters. Here are guidelines for how to leverage your data to choose the best times for your business.
It’s one thing to speak to your audience. It’s quite another to see them interact and engage with you at a deeper level. When your mobile app uses interactive notifications — push notifications with interactive buttons — your customers have multiple response options, giving your campaigns greater opportunities to connect.
Our team just returned from SXSW where we hosted our fourth annual Mobile Saturday, bringing together customers, experts and partners to focus on key mobile topics. I’m constantly amazed at the quality of discussion and practical advice that’s shared, but it’s always the one-liners that incredibly and memorably sum up the status quo. Technology inspires a culture of innovation — a bright and shiny, constant reimagining of the future.
window.location.href = 'https://www.urbanairship.com/blog/alternatives-to-parse-push-notifications-faqs'; Today we are pleased to announce the release of Urban Airship's Parse Importer Tool. As we noted last week, Parse is in the process of winding down. The Parse team has been very helpful in answering our questions and validating our assumptions, enabling a team of Airshippers to build this tool this week. Now that it’s live, we have a more streamlined process to help you…
With Parse announcing that they are winding down, we know many developers are working through migration plans, including selecting a new push notifications provider. Last week we let you know how Urban Airship is here to help make the transition as seamless as possible for developers to get up-and-running with Urban Airship push notifications.
While email can be good for longer, time-insensitive messages that go to large groups of people, mobile messaging is about timeliness, relevance, personalization and action. Here are some ways that you need to look at mobile messaging differently if you want to be successful with it.
A few weeks ago, we released the 5.1.0 version of the Urban Airship Android SDK. Several new features were added to improve displaying more engaging notifications: Full support for the new Android Lollipop notification enhancements, including the ability to send heads-up notifications Notification styles support for the big text, big picture, and inbox styles Extended Android Wear support All these features are available out of the box, and are driven through the Urban Airship…
Canada's anti-spam legislation will set a new bar for push notification opt-ins moving forward. Learn why now is a great time to adopt best practices regardless of operating system or country.
Version 4.0 of our mobile SDK for iOS and Android has shipped, bringing several exciting enhancements to the push messaging workflow.
We cannot emphasize it enough: If your app users are turning off push notifications, you have lost a huge opportunity to engage with them. Engagement is a key element of success in mobile, and you don’t want to miss out. As we discussed in our last post on implementation 101, getting users to opt-in to push notifications in the first place can take some persuasion. Once they do, you need to stick to your end of the bargain and send only messages that contain the compelling content your…