Push notifications are a powerful mobile messaging tactic for improving customer acquisition, activation and retention. For app publishers, push notifications are a way to speak directly to a user. In fact, click-through rates for push notifications can be twice as high as email.
Read on for our thoughts about mobile messaging strategy, whether push notifications are right for your use case and how to use them effectively. If you’d like to learn more, check out our Push Notifications Explained page, or sign up today to start sending.
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Every day, more than 1 billion people worldwide look to AccuWeather for forecasts to help plan their lives. But is having an app important for a weather service? The answer is a resounding “yes” — in fact, it’s a main driver for AccuWeather’s overall traffic, with 5x more traffic via mobile platforms vs. website directly. The Client As the world’s leading weather forecast service, AccuWeather brings cutting-edge climate information directly to users’ screens — both on its website and…
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window.location.href = 'https://www.urbanairship.com/blog/alternatives-to-parse-push-notifications-faqs'; Today we are pleased to announce the release of Urban Airship's Parse Importer Tool. As we noted last week, Parse is in the process of winding down. The Parse team has been very helpful in answering our questions and validating our assumptions, enabling a team of Airshippers to build this tool this week. Now that it’s live, we have a more streamlined process to help you…
With Parse announcing that they are winding down, we know many developers are working through migration plans, including selecting a new push notifications provider. Last week we let you know how Urban Airship is here to help make the transition as seamless as possible for developers to get up-and-running with Urban Airship push notifications.
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