Push Notifications

Push notifications are a powerful mobile messaging tactic for improving customer acquisition, activation and retention. For app publishers, push notifications are a way to speak directly to a user. In fact, click-through rates for push notifications can be twice as high as email. Read on for our thoughts about mobile messaging strategy, whether push notifications are right for your use case and how to use them effectively. If you’d like to learn more, check out our Push Notifications Explained page, or sign up today to start sending.

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3 Mobile Engagement Tactics to Better Connect with Students
Melissa Manser, 24 Aug 2016

Gearing up for the 2017 School Year Ready or not, school either has or is about to begin. And if you are a university or academic organization, communicating with students is a critical part of setting them up for success. The key? Use their phones. Mobile apps are a surefire way to communicate with this ever-so-mobile audience given the ever-present nature of their phones. Let’s explore five use cases educators and administrators can employ to ensure a greater degree of mobile…

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Mobile App Marketing How To Series: Adding Sound to Push Notifications
Gatlin Hebert, 17 Aug 2016

In our seven years (and counting!), we've worked with tens of thousands of apps and, as part of those experiences, we've seen successes as well as failures in the app arena. Our Customer Success team was created with the express purpose of working with customers to help guide their mobile marketing strategies toward that success bit. Our team shares the information we’ve gathered about best practices to help clients save them time and experience stronger outcomes. Over the next few…

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Mobile App Marketing How-To Series: Welcoming New Users
Michael Halka, 9 Aug 2016

Our research shows that 70% of users abandon an app within 30 days of app install. The good news? That statistic can be cut in half when users opt-in to push notifications and can be messaged. An onboarding campaign or welcome message is a vital tool in your toolbox to increase retention and long-term user engagement. It also helps apps make a great first impression. An app welcome message can: Educate users on what they will get by using your app Illustrate easy steps to…

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2012 London Olympics Delivers an Unforgettable Experience with Location Targeted Push Notifications
Urban Airship, 18 Jul 2016

At the world’s most visible event, attracting thousands of athletes, millions of fans and dozens of venues, it’s important to manage the crowds to ensure attendees have an experience they will cherish forever. We helped the 2012 London Olympics fulfill that goal by powering geolocation-based push notifications for their app that delivered unique mementos to commemorate the event, resulting in an unforgettable experience for fans.

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Mobile App Marketing: Choosing the Right Channels
Urban Airship, 22 Jun 2016

Have you ever uninstalled an app from your phone because you were getting too many push notifications? Or wondered why your flight information is popping up as a text message, rather than in your mobile wallet? Bad messaging channel choices, that’s why. Mobile devices offer a huge number of different ways to connect with your users and customers. Each channel is best suited to convey different types of messages. It’s imperative to choose the right one for the message you want to…

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Overcome the 4 Most Common Fears About Interactive Notifications
Greg Weinger, 9 Jun 2016

Interactive notifications are a fantastic yet underused opportunity to drive engagement with your most devoted customers. Many marketers may not be familiar with all the potential use cases for them, or may not even feel like they’ve fully wrapped their heads around them and how they work yet. But it’s easier than you might think. Let Greg Weinger, director, product management at Urban Airship assuage your fears!

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AccuWeather Uses Tailored Push Notifications to Drive Mobile Engagement
Urban Airship, 18 May 2016

Every day, more than 1 billion people worldwide look to AccuWeather for forecasts to help plan their lives. But is having an app important for a weather service? The answer is a resounding “yes” — in fact, it’s a main driver for AccuWeather’s overall traffic, with 5x more traffic via mobile platforms vs. website directly. The Client As the world’s leading weather forecast service, AccuWeather brings cutting-edge climate information directly to users’ screens — both on its website and…

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When Speed Equals Relevance
Andy Pikul, 23 Mar 2016

In news media, where speed is tightly tied to relevance, brands can’t afford to be last with the news. Learn how push notifications help media outlets deliver the news at the right time.

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The Next Big Thing is Already Here
Mike Herrick, 18 Mar 2016

Our team just returned from SXSW where we hosted our fourth annual Mobile Saturday, bringing together customers, experts and partners to focus on key mobile topics. I’m constantly amazed at the quality of discussion and practical advice that’s shared, but it’s always the one-liners that incredibly and memorably sum up the status quo. Technology inspires a culture of innovation — a bright and shiny, constant reimagining of the future.

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Announcing Urban Airship’s Parse Importer Tool
Mike Herrick, 5 Feb 2016

window.location.href = 'https://www.urbanairship.com/blog/alternatives-to-parse-push-notifications-faqs'; Today we are pleased  to announce the release of Urban Airship's Parse Importer Tool. As we noted last week, Parse is in the process of winding down. The Parse team has been very helpful in answering our questions and validating our assumptions, enabling a team of Airshippers to build this tool this week. Now that it’s live, we have a more streamlined process to help you…

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6 Reasons Why Mobile Messaging Is Not Like Email
Justin Dunham, 6 Jan 2016

While email can be good for longer, time-insensitive messages that go to large groups of people, mobile messaging is about timeliness, relevance, personalization and action. Here are some ways that you need to look at mobile messaging differently if you want to be successful with it.

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Android Notification Improvements
Ryan Lepinski, 11 Dec 2014

A few weeks ago, we released the 5.1.0 version of the Urban Airship Android SDK. Several new features were added to improve displaying more engaging notifications: Full support for the new Android Lollipop notification enhancements, including the ability to send heads-up notifications Notification styles support for the big text, big picture, and inbox styles Extended Android Wear support All these features are available out of the box, and are driven through the Urban Airship…

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Push Notification Best Practices: Measure Effectiveness by Tracking Active Device Tokens
Pete Davis, 8 Dec 2010

We cannot emphasize it enough: If your app users are turning off push notifications, you have lost a huge opportunity to engage with them. Engagement is a key element of success in mobile, and you don’t want to miss out. As we discussed in our last post on implementation 101, getting users to opt-in to push notifications in the first place can take some persuasion. Once they do, you need to stick to your end of the bargain and send only messages that contain the compelling content your…

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