Retailers have the chance to create amazing customer experiences on mobile, online and in stores - earning and keeping customer loyalty at each step. Get ideas, advice and practical strategies to deepen customer engagement in these posts.
At our latest live event in London, retailers gathered to talk about lessons learned from the 2016 holiday season. Get the top 3 takeaways.
Our Cyber Week data shows new mobile marketing and mobile growth trends for retail brands. Get up to speed on the latest stats and strategies.
Leveraging multiple mobile messaging channels makes the REI #OptOutside campaign even more engaging. See how.
Adding an In-App Message Center to Your Retail App: Surprise and Delight Your Customers for the Holidays & Beyond
See how leading retail apps use an in-app message center - and get the stats you need to make the business case for adding your own message center today.
As the mobile experience becomes further tied to both in-store and online shopping, retailers are honing their mobile strategies in preparation for Holiday 2016. Our unique insight into how mobile impacted Holiday 2015 sales can help strength 2016 initiatives.
When you’re a retailer, or anyone who executes holiday campaigns really, planning for the holidays starts in spring so we’re sharing some secrets to help maximize your mobile campaigns in our May 5th webinar. Mobile can drive consumers to visit your store, help them save money, share the latest promotion or sale and — on the purchasing front — helps serve as an in-store companion or even as the primary channel for conversion.
Mobile came into its own over the 2015 Thanksgiving/Cyber Monday weekend. For the very first time, the number of people shopping online surpassed the number venturing into traditional stores.
Marketers can benefit from mobile wallet as a net new mobile marketing channel, or to complement their existing app strategy. Your most loyal customers might have your app, but what about all of your other customers who like your brand that don’t have your app? That’s where mobile wallets come in. Here are six ways retailers can implement mobile wallet today
It’s one thing to speak to your audience. It’s quite another to see them interact and engage with you at a deeper level. When your mobile app uses interactive notifications — push notifications with interactive buttons — your customers have multiple response options, giving your campaigns greater opportunities to connect.
Over the last three years, mobile’s influence on offline purchases has grown 500%, with digital now influencing 64% of all physical purchases. And the retailers in the third Mobile Saturday panel “Revenge of the Bricks, Driven by Clicks,” confirmed this shift to digital domination. The panel explored topics such as building an omni-channel strategy, app features that create a better shopping experience as well as bridging the offline and online experience.
Streamline omni-channel customer experiences to drive more sales online, mobile and in-store with mobile wallet. See how.
Gift cards are the #1 gift nine years and running, but retailers could recoup $2.29B by transitioning from plastic to mobile wallet gift cards.
Earlier this month we detailed initial findings from our annual holiday study of retailer apps and mobile's impact was huge. But there was one sizable drop in metrics that we had to investigate to determine what was happening.
Cyber Week is now a distant past in our minds, but how did consumers respond to retailers’ campaign efforts? We’ve got the latest data, best practices and innovative strategies gleaned from hundreds of retail apps. Learn all about it in our December 16 webinar.
See how and why retailers are investing in mobile-led, omnichannel experiences.
When you know someone better, you can engage with them on a deeper level. Today's brand/user relationships are not about shouting "buy buy buy!" They are about sparking a conversation. Tailoring your messaging and offerings to include something that you KNOW your user wants, and making it easy for them to get it will mean a happier customer as well as increased sales.
Most retailers amp up their campaign efforts during the holidays, so brands who want to stand out above the rest must get creative with their holiday messaging. Forget holiday emails and direct mail catalogues — mobile apps, particularly message centers, are a great way to get noticed and engage with users throughout the holiday season and beyond.
People are at their busiest during the holiday season. Push notifications offer a simple way to reach your customers in a personal and unobtrusive manner that can light up your holiday engagement.
Everything in your app should be delivered from the mindset of benefitting the audience. Here are a few best practices that help keep your customers coming back:
Consumers are responding to push notifications more than ever. See the latest holiday data and join us for a deep-dive webinar.
Key stats on how mobile is impacting this holiday shopping season.
We’ve all heard the adages that 80% of your revenue comes from 20% of your customers or that it’s 5-10 times more expensive to acquire a new customer than to retain and sell to an existing one. One of my favorites is from Bain & Company, stating that increasing customer retention rates by 5% boosts profits by 25% to 95%. Despite these accepted truths, it always seems like the industry’s predominant focus is on acquisition and on reaching the biggest possible audience through…
REI has made it easier than ever to find the best gear for all your outdoor adventure needs.
Famous Footwear is making it easier for shoppers to plan, shop and track purchases of shoe styles and brands that fit their lifestyle with their recently introduced mobile and tablet apps.
Urban Airship's Mobile Saturday at SXSW, brings together Walmart, shopkick and BrandingBrand to share their experiences and future plans for mobile commerce innovation.
Agency partner Xtreme Labs clarifies the five mobile retail trends in 2013 to drive greater conversions.
Want to take a look into Apple’s new ‘Catalogs’ category but just don’t know where to begin? Now you can browse dozens of brands’ catalogs and buy what you want all from one app. CoffeeTable’s iPad app enables shoppers to browse their favorite catalogs, find great products and complete purchases without leaving the app. With leading retailer catalogs including Crate and Barrel, West Elm, Sears, Lands’ End, Alloy and many others, it is a simple one-stop shop for many great lifestyle…