Retail

Retailers have the chance to create amazing customer experiences on mobile, online and in stores - earning and keeping customer loyalty at each step. Get ideas, advice and practical strategies to deepen customer engagement in these posts.

Upcoming Webinar: Retail Preparation for Holiday 2016
Urban Airship, 3 May 2016

When you’re a retailer, or anyone who executes holiday campaigns really, planning for the holidays starts in spring so we’re sharing some secrets to help maximize your mobile campaigns in our May 5th webinar. Mobile can drive consumers to visit your store, help them save money, share the latest promotion or sale and — on the purchasing front — helps serve as an in-store companion or even as the primary channel for conversion.

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SXSW Mobile Saturday Recap: Revenge of the Bricks, Driven by Clicks
Melissa Manser, 28 Mar 2016

Over the last three years, mobile’s influence on offline purchases has grown 500%, with digital now influencing 64% of all physical purchases. And the retailers in the third Mobile Saturday panel “Revenge of the Bricks, Driven by Clicks,” confirmed this shift to digital domination. The panel explored topics such as building an omni-channel strategy, app features that create a better shopping experience as well as bridging the offline and online experience.

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Mobile Engagement Becomes More Tailored Than Ever This Holiday Shopping Season
Urban Airship, 24 Nov 2015

When you know someone better, you can engage with them on a deeper level. Today's brand/user relationships are not about shouting "buy buy buy!" They are about sparking a conversation. Tailoring your messaging and offerings to include something that you KNOW your user wants, and making it easy for them to get it will mean a happier customer as well as increased sales.

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Retailers tune in to in-app messaging to turn on all app users
Urban Airship, 13 Nov 2015

Most retailers amp up their campaign efforts during the holidays, so brands who want to stand out above the rest must get creative with their holiday messaging. Forget holiday emails and direct mail catalogues — mobile apps, particularly message centers, are a great way to get noticed and engage with users throughout the holiday season and beyond.

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How Retailers Can Get M.O.A.R. From Mobile
Brent Hieggelke, 5 Nov 2014

We’ve all heard the adages that 80% of your revenue comes from 20% of your customers or that it’s 5-10 times more expensive to acquire a new customer than to retain and sell to an existing one. One of my favorites is from Bain & Company, stating that increasing customer retention rates by 5% boosts profits by 25% to 95%. Despite these accepted truths, it always seems like the industry’s predominant focus is on acquisition and on reaching the biggest possible audience through…

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Customer Spotlight: CoffeeTable Delivers Shoppers to Their Favorite Retailers
Brent Hieggelke, 22 Mar 2012

Want to take a look into Apple’s new ‘Catalogs’ category but just don’t know where to begin? Now you can browse dozens of brands’ catalogs and buy what you want all from one app. CoffeeTable’s iPad app enables shoppers to browse their favorite catalogs, find great products and complete purchases without leaving the app. With leading retailer catalogs including Crate and Barrel, West Elm, Sears, Lands’ End, Alloy and many others, it is a simple one-stop shop for many great lifestyle…

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