Urban Airship Demonstrates Industry’s First Full Support For Android Rich Notifications at Google I/O

Urban Airship was invited to deliver two Developer Sandbox demonstrations this week at Google I/O, an annual developer conference taking place this week at San Francisco’s Moscone West Convention Center. The Developer Sandbox features highly technical, in-depth sessions to showcase the latest from Google’s product teams and partners, including demonstrations from a wide range of developers who have built applications based on technologies and products that are featured at I/O.

The first of Urban Airship’s Sandbox demonstrations showcases full support for a much richer and more interactive style of push notifications—called Android Rich Notifications—enabled by the latest version of Android, Jelly Bean. While developers using Urban Airship have been able to send Android Rich Notifications for some time leveraging Urban Airship’s GCM support and its API, app publishers will soon be able to send these notifications using Urban Airship’s web composer, opening up this richer messaging style to non-technical, business teams charged with driving greater app engagement and app user loyalty.

Android Rich Notifications can contain images as well as Action Buttons enabling consumers to click a Play Now button for music, Share buttons to spread your message to their social networks, View Deal buttons for expanded information and much more.

If you’d like to be notified when Urban Airship’s web composer support for Android Rich Notifications is available, please sign up here.

Check out the other companies, developers and apps who will be participating with us in the Developer Sandbox at Google I/O this year!