Urban Airship Introduces Industry’s First Opt-in Reporting for Push Notifications

Today is shaping up to be a great day, chock full news and momentum around Urban Airship’s mobile messaging and monetization platform. At Mobile World Congress we learned that Urban Airship was named one of the Top 25 Global Mobile Companies by tech news site Informilo. We’ve had countless meetings at MWC with future partners and customers, and we just signed another app development platformBuddyas a strategic partner that will offer our products to developers using its solutions. Topping it off, we just surpassed more than 14 billion push notifications delivered since starting less than three years ago.

Push notifications, as sexy as the name sounds, are ushering in an entirely new communications channel that couldn’t be more personal, immediate and effective. Messages appear on home screen of smartphones, whether the triggering app is open or not, offering an unprecedented ability to engage directly with consumers any time, anywhere.

Push messaging is a privileged opportunity because consumers must opt-in to receive them, and as such we’re happy to announce enhancements to our analytics and reporting services that will enable customers to better hone their messaging strategy based on mobile users’ behavior.

The new Unique Opt-In Report, available to Premium Plan customers today, offers critical analysis of the number of distinct users opting-in or out of your app’s push notifications over time. It focuses on the number of unique users versus aggregate totals to offer insight into which notifications produce the desired results and which don’t so that campaigns can be quickly adjusted.

With this new reporting capability, companies can focus on making every push a good push.