Urban Airship’s Marketing Team Gets A New Captain
Published on 15 Dec 2011
It’s been a really busy year here at Urban Airship and we’ve got some even more exciting news to share as we get prepare for an even more exciting 2012. This week we welcomed Brent Hieggelke, who is joining as Urban Airship’s first Chief Marketing Officer. As our entire business expands, so must also our marketing strategy to support our rapid growth, and we believe we have found the right person to nail that. I first met Brent a few years ago as he was leading his own start-up Second Porch, and he brings more energy and perspective to the management team but he also has that special metabolism required for life aboard the Airship.
And while we here at Urban Airship met with a lot of people, we were the only company Brent considered joining. After Brent exited Second Porch, which was recently sold to HomeAway, Inc., he gained a keen interest in the mobile space, which led him to us.
Brent has a track record building both B2B and B2C brands, has led the creation and transformation of categories, and has built out some of the industry’s top teams. Urban can learn a lot from him and the experience he gained in leadership positions at Omniture and WebTrends, both defining companies at their peak.
We head into 2012 with deep commitments from our brand and developer customers, as well as the ecosystem of partners we’ve created. Together with our acquisition of SimpleGeo, investments from IntelCapital, salesforce.com and Verizon, and now the addition of Brent, things are really cooking here. Welcome aboard Brent!