US Open App Serves up Beacon and Location-Targeted Messages

By integrating Urban Airship and Gimbal into its US Open app, the USTA aced its mobile efforts by communicating in highly relevant ways with tennis fans worldwide as well as those attending the tournament. The US Open placed beacons around the event grounds, which triggered different messages when a user was nearby, such as rich welcome messages offering a guide to the day’s events, as well as special offers from partner sponsors.

By using both push messaging and an in-app message center, USTA was able to finesse, contacting people on the fly and allowing them to return to content at their convenience. It also leveraged beacon history along with a tri-state geofence and in-app behaviors to send out last-minute ticket offers to a highly targeted audience with amazing success. How successful? Download the case study to get all the details.