10 Mobile Engagement Best Practices Whitepaper When should I send a push notification? What's the right message? When should I use push, an in-app message, or email? Download now to get best practices and insights learned from cross-industry engagement results.
15 Key Insights from Mobile Saturday at SXSW 2016 Whitepaper We’ve taken each of the five sessions from Urban Airship’s fourth Mobile Saturday at SXSW and boiled down the key takeaways for you. Read it, share it and help others understand the value of gathering 21 experts in mobile engagement to hear what they have to say about the current state and future of our industry.
App Love: How to Keep Your Mobile Relationship Going Strong Video From flirting (download) to happily ever after (constant re-engagement), dating apps use gamification & messaging tactics very effectively to form an essential engagement habit. How do you keep your place on a user's device and keep the mobile relationship going strong? We'll share brand examples that helped create loyal customers.
Benchmark Series: Message Center Read Rates Benchmark Report The industry’s first quantitative assessment of in-app message center performance. A study of 83 apps that collectively sent more than 1 billion message center messages over a two month period.
Benchmarks Series: Push Notification Engagement Rates Benchmark Report A study of 3,000 apps, 100 billion push notifications and 500 million users. The second report in our Mobile Engagement Benchmarks series examines push notification engagement rates.
Benchmarks Series: Push Notification Opt-in Rates Benchmark Report A study of 3,000 apps, 100 billion push notifications and 500 million users. The first report in our Mobile Engagement Benchmarks series examines push notification opt-in rates.
Beyond Push: Using In-App Campaigns to Reach your Entire App Audience Video Push notifications provide a great way to let users know about new promotions and offers to get users back into the app, but are only seen by about half of your audience. How do marketing teams let their users know about new features, customer service messages or news about the app that is vital to helping their users get the most out of it?
Boost Email Engagement with Real-Time Mobile Insight Video Data shows that mobile is now the first place people typically turn if they have a question, are interested in a product or want to learn about something new. We can help marketers take advantage of that trend.
Bosch North America Case Study Bosch North America created the E2 app to communicate with its associates during a training conference via targeted push notifications and beacons.
Building a Conversion Strategy Whitepaper Conversion is the lifeblood of a business and a main focus for brands large and small. We explore optimizing for conversion and best practices in this whitepaper.
Building a Mobile Content Plan that Converts Video Content marketers know writing for mobile is different; it’s more succinct and formatted differently for smaller-screen consumption. But what about translating this notion to the world of mobile messaging?
COPA América Case Study See how COPA América Centenario used Urban Airship to keep users up to date throughout the soccer tournament.
Daily Deal Retailer Case Study A Daily Deal Retailer supercharges its flash sales with push messaging, sees an 80% open rate for notifications.
Disrupting Finance: Digital Wallets Analyst Report This Forrester Research, Inc. report provides a comprehensive view of digital wallets, the players involved, the headway they’ve made, and the growth in customer interest and adoption.
eir Case Study How eir, Ireland's leading telecommunications provider and operator, uses Urban Airship Engage to send specialized campaigns.
Funky Pigeon Case Study Funky Pigeon uses automated push to deliver content, producing a 1200% increase in conversion over email.
Getting a Grip on the Mobile Engagement Gap Whitepaper This chapter will help you understand why going from good push to great engagement is so critical, and where your app falls on the engagement continuum of low to high performance.
Growth Hacking Mobile Apps: 3 Critical Growth Tactics Video The drive to find low cost, scalable ways to acquire and retain customers is blurring the lines between marketing, product management and analytics. How can marketers bring it all together to grow mobile?
Hooked Case Study Hooked links college students to nearby offers, with up to an 88.5% influenced open rate on offers shared via push messaging
Hootsuite Case Study Hootsuite uses Urban Airship for simple integration, automated messaging, delivering more than 25 million messages in one month.
In-App Campaigns Inspiration Guide Inspiration Guide Now you can extend your reach beyond push notifications with In-App Campaigns. These allow you to communicate with app users — those who have opted-in and opted-out of push notifications — giving you the ability to reach all of your audience.
In-App Messaging Explained Explainer What are in-app messages, benefits, types and best practices explained. Includes examples of common use cases and ROI.
Instantly Case Study Instantly's iPoll uses automated messaging to engage users, achieves 4x greater push response rate compared to email campaigns.
Interactive Notification Inspiration Guide Inspiration Guide Our guide to 20+ cross-industry use cases for interactive notification buttons.
John Wiley & Sons Case Study Wiley transforms the research experience by delivering catered content to the research community.
Lollapalooza Case Study A 60% opt-in rate for push lets Lollapalooza get attendees out of the park and away from a storm in a matter of minutes.
London 2012 Olympics Case Study Location based push messages improved the Olympics experience for attendees.
Mobile Marketing Automation Explained Explainer How mobile marketing automation differs from traditional marketing automation, allowing mobile engagement experiences that are valuable, relevant and personal for users.
Mobile Shopping Benchmarking Report Benchmark Report The digital landscape is an ever-changing one — 2015 saw mobile overtake desktop as the primary device for internet browsing for the first time. Urban Airship and Mobile Shopping surveyed over 100 leading executives including, Heads of E-Commerce, Heads of Mobile and Heads of Digital within the retail, retail banking & travel sectors.
Mobile Wallet Idea Book Whitepaper Innovative use cases for mobile wallet passes in a digital world.
Mobile Wallet Inspiration Guide Inspiration Guide Mobile wallet is quickly becoming the next big mobile marketing channel. Is your brand ready?
Mobile Wallets Explained Explainer What is mobile wallet, platforms for use, benefits and features. Includes mobile wallet pass types and use cases.
Mobilizing The Student Experience Whitepaper Find out what our school of thought is for leveraging mobile apps in the higher educational setting.
Neue Zürcher Zeitung Case Study Neue Zürcher Zeitung, or NZZ is the Swiss newspaper of record and one of the oldest newspapers still published. The NZZ.ch app uses targeted push notifications based on a user's indicated topic interests to serve up news stories.
OPB Case Study Tune-in alerts draw listeners in droves, resulting in a 483% increase in users listening to a specific radio broadcast after sending a push.
PrayWithMe Case Study PrayWithMe app uses push messaging to create a community of engaged users, achieves more than 19% app open rate influenced by a single push.
Push Notifications Explained Explainer How push notifications work, key differences between iOS and Android push notifications, and more.
Redbox Case Study Redbox is America’s destination for new release movies and video games, renting more than 4 billion discs to date. The retailer also uses a notification and in-app message to educate and onboard new users who just downloaded the Redbox app.
Rhapsody/BandPage Case Study Rhapsody and BandPage's partnership helps better serve listeners while strengthening the connection between fans and artists.
Seattle Sounders Case Study The Seattle Sounders build loyal fans with push and in-app messaging, sees a 33% direct open rate.
Sky News Case Study British Sky Broadcasting's Sky News app delivers headlines faster than its competition with Urban Airship.
Sprint Case Study As a major sponsor of the 2016 Copa América Centenario, Sprint helped celebrate fans’ passion for soccer in the tournament’s 100th year. Sprint used Urban Airship Reach to give sweepstakes participants an innovative mobile experience without requiring an app, by using a mobile wallet pass.
Svenska Fans Case Study SvenskaFans brings segmented team updates via push notifications to its fans.
The 8 New Principles for Today’s Marketers Whitepaper Our experiences as the industry leaders in mobile engagement have provided us with invaluable insights to help today’s marketers go beyond basic and reach their audiences. We have updated these cornerstone principles to make them relevant for current audiences in our latest whitepaper.
The Anatomy of a Mobile App User Whitepaper Using the “who, why and what” of mobile app usage to build a better app strategy.
The Game of Love Whitepaper How to make your app a user habit: four engagement strategies brands can learn from dating apps
The Gift Card Opportunity Infographic Gift cards have been the #1 gift 9 years in a row. But billions of dollars are left on the table every year. We share how digital gift cards can have major benefits for retailers and customers alike.
The Good Push Index: How Targeting Boosts Push Notification Response Rates Whitepaper If push notifications work great, why move the needle further? That’s the primary question we sought to answer in our latest GPI study. Our Good Push Index study examines how targeting boosts push notification response rates across several industry verticals.
The Mobile Engagement Loop Whitepaper The mobile engagement loop is a new approach brands can take to view their customer relationships, as it challenges marketers to think beyond one conversion cycle by recognizing the limits of the traditional funnel and including re-engagement as part of the process.
The Mobile Surface Area: A Landscape of Opportunity Whitepaper This whitepaper will explore engagement opportunities presented by different communication channels, as well as when to consider different devices such as desktop, mobile or wearables to best engage with your customers.
The State of Mobile Marketer Tactics: 2016 Analyst Report This Forrester Research, Inc. report focuses on mobile tactics and technologies marketers can use to transform the customer experience.
The State of Mobile Wallet Marketing Report Benchmark Report The State of Mobile Wallet Marketing highlights what key findings from our survey mean for brands trying to reach mobile users. Learn about how 2,000 consumers in the U.S. and U.K. want mobile wallet passes for a variety of uses, but especially to receive coupons/special offers and to manage loyalty programs.
The Travel Whitepaper Whitepaper Our latest whitepaper, dedicated to travel & hospitality brands, shows you the hallmarks of a winning mobile travel app strategy. Get your roadmap to a successful mobile app.
Tilt Case Study Tilt aimed to simplify sending and receiving payments on the go, achieved more than 5x open rate for push messages than emails.
University of Alberta Case Study University of Alberta keeps students and staff safe with emergency notifications, achieving a 75% opt-in rate.
University of San Diego Case Study The University of San Diego communicates with students in real time, with 3x more likelihood they will read push messages than email.
University of Windsor Case Study University of Windsor improves students' university experience, influencing 35% of opens with push messaging.
Upgrade Your Marketing Plans With Push Notifications And In-App Messaging Analyst Report This Forrester Research Inc. report, provides 10 best practices that B2C marketers should follow to maximize mobile engagement, using push notifications and in-app messaging.
Urban Airship B2E Case Study Case Study Urban Airship mobilizes the lunch bell with office-specific B2E message alerts.
Urban Airship Connect Datasheet Datasheet Urban Airship Connect is the industry’s first user-centric data platform that unlocks the power of mobile and connects it to any business system instantly. Download this datasheet to learn more about the features of Connect and the value it provides.
Urban Airship Connect: Are You Getting the Most Out of Mobile? Infographic Mobile has grown faster than any other medium. But 78% of business executives identify data integration as a core problem in understanding mobile influence. How can businesses understand mobile's total influence and maximize the impact of mobile?
Urban Airship Engage Datasheet Datasheet Urban Airship Engage lets you reach your app users with powerful engagement channels. Download this datasheet to learn more about the features of Engage and the value it provides.
Urban Airship Insight Datasheet Datasheet Urban Airship Insight is a new audience intelligence solution that uncovers why your mobile app audience is growing or not, and allows you to create user-level engagement campaigns in minutes across mobile and non-mobile channels. Download this datasheet to learn more about the features of Insight and the value it provides.
Urban Airship Location Datasheet Datasheet Location allows you to bridge the digital with the physical world, maximizing the power of mobile. Urban Airship provides a complete location messaging solution enabling you to send in-the-moment messaging with location triggers and perform powerful segmentation with location history.
Urban Airship Reach Datasheet Datasheet With Urban Airship Reach, mobile wallet solution, brands can quickly build campaigns that improve reach, usage, loyalty, redemption and conversion. Download this datasheet to learn more about the features of Wallet and the value it provides.
Urban Airship Total Economic Impact Analyst Report Urban Airship commissioned Forrester Consulting to conduct a Total Economic Impact(TM) (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying its Mobile Engagement Platform.
Urban Airship’s 2015 Holiday Shopping Report Whitepaper In our own holiday tradition, we gathered mobile data from more than 200 retail apps throughout November 2015 and saw some strong trends emerge.
Urban Airship’s 2014 Holiday Recap Whitepaper Our 2014 Holiday Recap report takes a data-based, observational approach to detail how retailers are advancing the state of mobile engagement in their holiday campaigns.
Urban360 Case Study Urban360 helps residents make the most of Mexico City with the ability to send 1.5 million push messages in 3 - 5 seconds.
US Open Case Study US Open grows engagement with beacons and in-app messaging, sees 53% open rate for US Open live streaming messages.
Walgreens Case Study Walgreens has teamed with Urban Airship to power a communications channel that delivers great customer service.
Watch Notifications Inspiration Guide Inspiration Guide We developed real-world scenarios for a host of industries, demonstrating how smartwatch notifications help brands move beyond standard mobile alerts into real-time, glanceable moments.
WBUR & Modern Love Podcast Case Study The New York Times’ popular Modern Love column has added a new audio experience with Modern Love: The Podcast. The new podcast, produced in collaboration with WBUR (Boston’s NPR News station), connects users to the audio experience through a new channel: mobile wallet.
What is Mobile Engagement, and Why Does It Matter? Whitepaper Learn what qualifies as mobile engagement, and hear some of our most important take-aways for putting it to use for your brand’s app.
William Hill Case Study William Hill uses location-based push notifications to send targeted betting opportunities, such as a free bet, based on where a user is located.
Win Your Battle for Customers with Data Whitepaper How is mobile data integration a game changer? You get a better picture of your customers for extremely effective messaging campaigns when you unite your data streams.