Urban Airship's 2015 Holiday Shopping Report
In our own holiday tradition, we gathered mobile data from more than 200 retail apps throughout November and saw some strong trends emerge. From earlier holiday promotions, to retailers ramping up messaging volumes and seeing improvements in customer response (less an important exception), one thing is clear: mobile’s role in driving happier holidays continues to grow.
Download the report to learn:
- How mobile’s role in holiday shopping is evolving
- Retailer strategies and messaging tactic that are advancing the state of mobile engagement
- Trends in consumer response rates that highlight the path forward