Modernize Your Martech Stack For Moments: Complimentary Forrester Report
Evolving to Serve Customers In Their Defining Moments
The number of customer communication channels has proliferated and with that, many brands are not equipped to meet — and exceed — customers’ expectations. In order to keep up, marketers must shift their engagement paradigms from campaigns to moments and serve customers a meaningful experience in their most defining moments.
In this complimentary April 2018 Forrester report, “Modernize Your Martech Stack for Moments,” you’ll get insight on how to win customers’ moments across touchpoints by delivering contextual, utility-driven engagement.
Download the report today to learn:
- The four phases of the martech stack evolution
- Tips to adapt your martech to strategy and operations
- 15 examples of context you can use to define an audience or trigger
- How to incorporate AI into your martech roadmap to further your customer interactions