Mobile Engagement Benchmarks Series 2015

Report 1: Push Notification Opt-in Rates

Our largest data study yet utilizes nearly 3,000 apps and 100 billion push notifications sent to more than 500 million users through all of 2014. To offer actionable benchmarks, apps were categorized by industry with findings categorized using the performance of apps in the 90th, 50th and 10th percentiles. The first report in our Mobile Engagement Benchmarks series examines push notification opt-in rates.


How do my app’s mobile engagement rates compare to my industry peers?

What’s the delta between average and top performers?

Is the opt-in rate for push messages remaining steady or on the decline?

What beyond push is proving to be effective at driving engagement?

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