The Mobile Engagement Loop
A New Take on the Marketing Funnel
The traditional marketing funnel has become the accepted approach when considering customer acquisition and conversion efforts. But this approach doesn’t reflect the reality of brands who want to continually engage with their customers.
The mobile engagement loop is a new approach brands can take to view their customer relationships, as it challenges marketers to think beyond one conversion cycle by recognizing the limits of the traditional funnel and including re-engagement as part of the process.
In this whitepaper you’ll learn:
- The four stages of the mobile engagement loop, and what each means
- The importance of the “branding halo”
- Tactics from each stage your brand can use in your customer acquisition and conversion efforts