Our Adaptive Wallet Pass Management Solution
Personalization increases engagement. That’s why we created our Adaptive Wallet Pass Management Solution. Put your data to work to create personalized wallet passes your customers will use and love.
One Link to Rule Them All
Personalizing a mobile wallet pass used to be complicated. Now it’s unbelievably simple with our innovative technology: a super-powered URL we call Adaptive Link™. Everything you need to personalize a pass, embedded right into a URL.
- Automatic Platform Detection Users get the right pass for their OS in one tap
- Personalization & Segmentation Easily embed instant personalization
- Geo Targeting Right person, right place, right time
What Can Be Personalized?
You can personalize mobile wallet passes with any customer data point in your martech stack with our marketer-friendly Adaptive Link™ or through our enterprise-class APIs.
- Customer Information Name, age, purchase history or any customer attribute in your systems.
- Customer Preferences Segment wallet pass distribution using tags relevant to your business.
- Customer Behavior Trigger customized pass updates based on customer actions.
- Location Trigger notifications directly from a wallet pass based on user location.
Urban Airship’s mobile wallet marketing solution makes it easy for merchants to maximize the benefits of Google Pay (formerly Android Pay / Google Wallet). With simplified personalization and engagement, brands can get closer to their customers at the right time and place.
- Spencer Spinnell
- Director, Business Development, Google
Millennials & Affluent Consumers Want More Mobile Wallet
Our data study shows strong consumer demand — especially from Millennials and consumers with higher household incomes — for personalized, dynamically updated mobile wallet passes.
Marketers Can Update Wallet Passes in Our UI, No Devs Required
Unlimited, real-time updates for wallet passes create big opportunities for marketers to turn mobile wallet into an indispensable customer engagement tool — especially for managing loyalty cards, boarding passes and coupons.
Real-time updates after a transaction let users know where exactly where they stand with loyalty points and perks.
Turn boarding passes into a source of reliable, real-time flight information update gate numbers and flight times as they change. Learn more about how airlines are engaging customers with mobile.
Create an “everlasting” coupon: when an offer expires, update it with a new one based on a user’s unique profile and purchase history.
- Mobile Wallet for Marketers: Learn More About Reach See how easy it is to get started with mobile wallet marketing
- Mobile Wallet Case Studies, Benchmarks & Inspiration Guides Get inspired with mobile wallet stats, use cases and examples
- Blog Posts on Mobile Wallet Get best practices on using mobile wallet as an engagement channel
Try Mobile Wallet for Free Today
Sign up for our mobile wallet solution, Reach, today.