Mobile Wallet Marketing Made Simple

Expand your brand’s mobile footprint — whether you have an app or not — with our mobile wallet solution, Reach.

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Expand Your Mobile Footprint With Mobile Wallet

Our research shows consumers want to use digital wallet more — and more often. What are you waiting for?

NEW: Personalizing Mobile Wallet Passes Just Got a Whole Lot Easier

Learn how Adaptive Wallet Pass Management helps marketers deliver personalized content on every wallet pass.

See How to Send Personalized Wallet Passes

Google Pay
Urban Airship’s mobile wallet marketing solution makes it easy for merchants to maximize the benefits of Google Pay (formerly Android Pay / Google Wallet). With simplified personalization and engagement, brands can get closer to their customers at the right time and place.
Spencer Spinnell
Director, Business Development, Google

Build Wallet Passes Your Customers Will Love

Wallet passes are digital cards stored in the native digital wallet on a smartphone — like Apple Wallet or Google Pay.

Forrester’s Mobile Engagement Automation Wave™

See why Forrester ranked Urban Airship's Product Vision, Analytics Capabilities and Platform Performance 5/5.

Read the Report

NEW: Real-Time, Frictionless Mobile Loyalty Programs

Get customers signed up for your loyalty program in seconds, with no forms to fill — at checkout, on mobile web, or in-app.

See How Mobile Wallet Makes It Happen

Grow Customer Relationships — and Your Business — With Mobile Wallet

Mobile wallet passes are effective, easy to create, and your customers want to use them.

  • 95%+ Retention Rate more
  • 60%+ Want More Mobile Wallet Passes more
  • 77% Save Passes Updated With New Offers more

Mobile Wallet Benchmarks

We asked, and they told us. (Hint: coupons and loyalty cards are the top two.) See the rest.

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Mobile wallets give us another highly visible and convenient way to reach more customers with the personalized benefits of our exclusive loyalty program.
Darin Smith
Senior Director of Gamestop’s PowerUp Rewards Program

Reach: Out of the Box Features

  • Send Lockscreen Notifications From Passes No opt-in required.
  • Segment & Personalize Basic or advanced, our tags have you covered.
  • Leverage Location Trigger geo-based pass notifications.
  • Send Passes at Scale Our batch importer makes it easy.
  • Easy Distribution Send via URLs in email, social, ads, in-app messages and more.
  • Update Any Field Same pass, new info, no problem.
  • Easy to Use UI Build a wallet pass in minutes.
  • Analytics Dashboard Measure to improve.

Mobile Wallet Inspiration

Download your free copy of our Mobile Wallet Inspiration Guide ebook to spark your thinking about how mobile wallet marketing can help you grow your business on mobile.

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The biggest impact (of mobile wallet) has really been around the exposure that it creates within the App Store... it has been a significant boon to our downloads to the fact that our weekly download rate is multiple times higher than our average.
Jeffrey Klonowski
Director, Digital Retail, REI

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Learn more about how mobile wallet can be a gamechanger in your customer engagement strategy.

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